SanMar's Strategic Move: Embracing Coveo AI to Revamp Digital Experience
SanMar Partners with Coveo AI for Digital Transformation
In an exciting development, SanMar Corporation, a key player in the wholesale imprintable clothing industry in the U.S., has made a significant leap forward by integrating Coveo AI into its digital operations. This strategic partnership aims to enrich the customer experience through advanced AI-powered product discovery and intelligent search capabilities, ultimately transitioning SanMar's e-commerce offerings into a new era of efficiency and relevance.
A Game Changer in Product Discovery
As digital expectations of consumers evolve, the demand for rapid and precise search functionalities has never been higher. Coveo, recognized as a leader in the realm of AI-Relevance, will empower SanMar to deliver tailored product recommendations seamlessly. By analyzing user behaviors and context, Coveo’s AI technology will dynamically adapt search experiences to match individual customer needs, making it easier than ever for users to find exactly what they seek within SanMar's extensive catalog.
Mike Knapick, Chief Information Officer at SanMar, emphasized the importance of effective product discovery in the wholesale sector. He stated, "Effective discovery is critical to our business. Coveo's innovative AI-search capabilities, coupled with their existing partnership with SAP Commerce, will enable us to rapidly enhance our digital interactions with customers."
Enhancing User Experience Through AI
One of the standout features of this advanced search integration is the ability to automate complex filtering and merchandising processes. With the continuous introduction of new products and an extensive array of SKUs, this system will facilitate a refined buying journey that encourages customer engagement and satisfaction.
Peter Curran, General Manager of Commerce at Coveo, highlighted that their efforts are focused on reshaping the business-to-business purchasing experience. “By utilizing generative search technology, we aim to demonstrate the transformative capabilities of AI for companies catering to diverse B2B audiences, he explained. This partnership embodies Coveo's commitment to bringing AI-Relevance to the forefront of digital commerce.
About SanMar Corporation
Founded over 50 years ago, SanMar Corporation has grown to become a premier supplier of wholesale imprintable clothing and accessories in the United States. Headquartered in Issaquah, Washington, with nine distribution centers across the country, SanMar is dedicated to building meaningful connections that not only provide products but also enhance relationships among brands and their customers. They operate under a guiding philosophy: “Be Nice and Tell the Truth,” which resonates with their stakeholders and clients alike.
SanMar collaborates with over 30 popular brands, offering companies vast flexibility when it comes to customizing apparel and accessories. This diverse selection solidifies SanMar’s position as a leader within the industry, making this partnership with Coveo a natural extension of their business ethos.
About Coveo AI
Coveo stands at the cutting edge of AI-Relevance, creating personalized experiences for enterprises across multiple sectors. Their Coveo AI-Relevance™ Platform is designed to ensure seamless interaction between content and users, making every point of contact meaningful, contextual, and tailored to individual preferences. This technology not only provides hyper-personalization but is also backed by robust compliance and security standards.
By leveraging advanced AI technologies, Coveo transforms how brands interact with their audiences, thereby maximizing the effectiveness of their digital presence.
As digital landscapes continue to evolve, partnerships like that of SanMar and Coveo signify a forward-thinking approach that prioritizes customer engagement and satisfaction in a competitive market. This collaboration is set to redefine the standard for digital commerce, heralding a new chapter in e-commerce efficiency and customer service.