#Japan #Setagaya #Babywear #DADWAY #OBAÏBI

OBAÏBI's Exciting Debut at DADWAY

DADWAY, headquartered in Yokohama, Kanagawa Prefecture, is set to host a pop-up shop featuring the French babywear brand OBAÏBI for the very first time in Japan. From November 5 to November 25, 2025, customers can explore this unique collection at the DADWAY/Ergobaby store located at the Futakotamagawa Rise Shopping Center.

A Swedish Invasion of French Chic

The anticipated collaboration embodies DADWAY's commitment to providing exceptional baby products in synergy with OBAÏBI’s distinctively charming French style. Through the partnership, both brands strive to present new options that enhance daily life for parents and their little ones, fostering an exciting family experience.

OBAÏBI is recognized for its focus on high-quality daily wear for infants aged 0-3 years, characterized by soft materials and functional designs. DADWAY has consistently aimed to meet the discerning tastes of modern parents with essentials ranging from baby carriers to educational toys. By introducing a stylish apparel brand like OBAÏBI, DADWAY looks to expand its offerings and create a more holistic shopping experience for customers.

Seamless Shopping Experience

At the pop-up shop, expect to find a wide array of products suited for infants, including comfortable and stylish clothing perfect for outings. The selection emphasizes items suitable for younger babies, making it easier for parents to prepare for new arrivals or find the ideal baby gifts. This collaboration aims to elevate the shopping experience, making it both fun and seamless.

In addition to OBAÏBI’s offerings, the pop-up shop will also feature exclusive products like miffy × Little Dutch plush toys, available until December 25, 2025, marking the first showcase of these items in DADWAY stores.

Enriching the Futakotamagawa Lifestyle

Set against the backdrop of the scenic Tamagawa River, the Futakotamagawa area has transformed into a vibrant destination for families, with a growing number of engaging shops and events. DADWAY's newly expanded flagship store, relaunched in September 2025, provides an excellent platform for showcasing OBAÏBI, allowing the brand to communicate its essence effectively to a diverse audience.

About OBAÏBI

Founded in 2002 by IDKIDS GROUP in Lille, northern France, OBAÏBI specializes in developing clothing that respects the individuality of each child, ensuring they experience comfort and freedom daily. With its timeless designs and elegant colors, the brand has gained affection from families in over 70 countries.

OBAÏBI Pop-Up Shop Details

• - Duration: November 5 (Wednesday) – November 25 (Tuesday), 2025
• - Location: DADWAY/Ergobaby Futakotamagawa Rise Store (limited-time pop-up space)
• - Address: 2-21-1 Tamagawa, Setagaya-ku, Tokyo, Futakotamagawa Rise Shopping Center
• - Access: Directly connected to Futakotamagawa Station via Tokyu Den-en-toshi Line and Oimachi Line

Customers can continue to explore OBAÏBI’s collection inside the DADWAY store until December 25, 2025, even after the pop-up shop ends.

Concerned shoppers should note that this special exhibition features only OBAÏBI products and does not include sister brand Okaïdi.

Instagram Live Event

Join DADWAY's official Instagram account on November 5, 2025, at 8:15 PM for a live broadcast, where we will showcase the recommended products once the store closes.

DADWAY aims to enrich every day for families with the mantra of “Exciting Days with Kids,” providing diverse selections of lifestyle-enhancing products sourced from both domestic and overseas. With the flagship store's remodeling completed in September 2025, customers can anticipate a broader range of products and experiences through various themed events tailored to current trends.

Company Overview

• - Company Name: DADWAY Co., Ltd.
• - Location: 2-15-12 Shinyokohama, Kohoku-ku, Yokohama, Kanagawa
• - President: Hiroto Ohno
• - Establishment: October 1, 1992
• - Capital: 30 million yen
• - Website: www.dadway.com

DADWAY specializes in importing and selling superior baby products worldwide and serves as the official distributor for notable brands, including Ergobaby, Sassy, NUK, and aden + anais, while also launching its own original products to cater to the needs of Japanese families.