#Toranomon #Ginza Second Life #Senior Entrepreneurs

The Emergence of Toranomon Entre Salon

In response to the growing need for support among senior entrepreneurs, Ginza Second Life Co., Ltd. has recently inaugurated the Toranomon Entre Salon, a collaborative office space dedicated to aiding senior business founders. Opening its doors on August 21, 2025, this is the 19th location of the Entre Salon franchise that began in 2010 in Ginza, marking another expansion in Tokyo, Kanagawa, and Saitama. With around 18,768 member companies, the Entre Salon has become a preferred hub for a variety of businesses, notably among the senior demographic.

Societal Context

As Japan grapples with decreasing birth rates and an aging population, the significance of the senior workforce has become increasingly paramount. Many seniors are now considering entrepreneurship post-retirement, leading to what is known as