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Dunn-Edwards Unveils Viridian Odyssey as Its First-Ever Color of the Century

In a groundbreaking announcement, Dunn-Edwards Corporation has revealed Viridian Odyssey (DE1925) as its inaugural Color of the Century. This exquisite blue-green hue echoes the tranquility found in nature, mirroring the depths of the ocean and bringing a sophisticated touch to any space.

Celebrating a Century of Color

Dunn-Edwards is set to celebrate its 100-year legacy with this notable selection. This vibrant shade was chosen following rigorous research into color trends over the decades, where blue and green consistently showcased prominent positions across various timelines. Lauren Hoferkamp, the Lead Color Expert at Dunn-Edwards, expresses, "Since 1925, Dunn-Edwards has been committed to reshaping the realms of paint and color. Viridian Odyssey personifies life, growth, and resilience—concepts inherently rooted in nature."

The clear yet complex nature of Viridian Odyssey encapsulates both nostalgia and forward-thinking, symbolizing the brand's readiness to embrace the future while honoring its extensive past. As part of this celebration, Dunn-Edwards will also be launching a new color palette inspired by each decade, released every three weeks throughout 2025, reflecting iconic trends and historical moments that have influenced design.

The Palette of Progress

Dunn-Edwards aims to elevate its legacy while continuously innovating. Hoferkamp emphasizes the importance of nostalgia intertwined with optimism, stating that the new palettes will blend the elegance of the past with modern elements, creating a fresh yet timeless appeal. Each curated collection will not only honor past eras but also encapsulate the spirit of modernity, ensuring relevance in today's fast-paced design landscape.

The launch of Viridian Odyssey comes at a critical moment as the company prepares for a significant year ahead, reinforcing its commitment to quality and artistry in each product they develop.

Dunn-Edwards has solidified its reputation as a leader in the paint industry, operating over 170 stores across five states and providing premium paint solutions on both a national and international scale. As part of Nippon Paint Holdings Co., Ltd., Dunn-Edwards remains dedicated to using environmentally friendly practices, with all manufacturing occurring in a LEED Gold-certified facility.

Join the Celebration

To learn more about Dunn-Edwards and its remarkable history, visit dunnedwards.com/decades, where you can explore the colors and innovations that have defined the past century and look forward into a bright, colorful future. As we step into the next 100 years of creativity and inspiration, Dunn-Edwards' Viridian Odyssey stands as a testament to a legacy built on visionary principles and an exceptional understanding of color.