#Japan #Tokyo #FamilyMart #Gyutan #Licyu

A New Frozen Delight: Gyutan Rice from FamilyMart

In a collaboration that promises to bring taste from Miyagi to the hearts of rice lovers across Japan, FamilyMart has announced the launch of 'Gyutan Rice', a frozen meal inspired by the highly popular culinary establishment, Gyutan Yaki Licyu. Scheduled for release on April 22, 2025, this product will be available at approximately 16,200 FamilyMart locations nationwide.

About Gyutan Yaki Licyu

Founded in 1988 in Sendai, Gyutan Yaki Licyu has grown into a beloved chain, with over 80 locations across Japan. Known for its thickly cut beef tongue, each piece is crafted meticulously by skilled artisans, making it a favorite among meat enthusiasts. The new 'Gyutan Rice' reflects the restaurant's dedication to quality and flavor, providing an authentic taste experience directly to consumers.

The Flavor Profile of Gyutan Rice

'Gyutan Rice' encapsulates a nostalgic meal experience reminiscent of the Gyutan set meal. This innovative product features rice that is seasoned with a savory beef broth, mixed with coarsely cut pieces of gyutan. To create an extra layer of delight, the rice incorporates mochigome, or glutinous rice, which provides an appealing texture. A touch of fresh green chili adds a zesty kick that is expected to tantalize the taste buds. This combination aims not just to satisfy but to evoke a sense of comfort and familiarity for diners.

A Message from Gyutan Yaki Licyu

The team at Gyutan Yaki Licyu expresses their enthusiasm, stating, "We have created a rice meal that is sure to become addictive with the combination of premium beef tongue and the vibrant taste of green chili. We hope that through 'Gyutan Rice', enthusiasts everywhere will have the chance to savor the deep flavors of gyutan. We encourage everyone to give it a try!"

Product Details

• - Product Name: Gyutan Yaki Licyu Supervised Gyutan Rice
• - Price: 348 yen (tax included: 375 yen)
• - Release Date: April 22, 2025
• - Available Region: Nationwide
• - Contents: Mixed rice seasoned with beef broth, featuring the piquant flavors of green chili and coarse cuts of gyutan. (Frozen food)

Please note that the picture shown is for illustrative purposes only. Some stores may not carry this product.

FamilyMart's Commitment

Under its guiding principle, "With you, FamilyMart, the convenient store," FamilyMart continues to foster connections with communities, aiming to be an indispensable part of daily lives. With a focus on personalized service, the company strives to create a welcoming environment where every customer feels at home.

About the Famimal Brand

FamilyMart's private brand, Famimal, offers over 1,000 varieties of food products, beverages, and daily necessities. With various lines including Famimal Kitchen for ready-made meals and Famimal Sweets for delightful treats, this brand seeks to enhance everyday family life, promoting quality and happiness through their products. Their commitment to excellence is reflected not just in the variety but also in the care taken to ensure each product meets the high standards of safety, flavor, and sustainability that consumers expect.

Through innovation and quality, FamilyMart’s offerings like 'Gyutan Rice' are set to delight and enrich the experiences of customers across Japan, making every meal a moment worth sharing.