Discover Sustainable Living with Organic Cotton at PRISTINE HOME Fair
The world is seeing a significant shift towards more sustainable living, particularly spurred by the global pandemic. In response to this growing need, Avantii Inc. is excited to announce the PRISTINE HOME Fair, which will run from September 5th to September 21st, 2025. This event showcases the importance of comfort in our living environments, exclusively featuring PRISTINE’s organic cotton products.
PRISTINE, a sustainable lifestyle brand developed under Avantii Inc., emphasizes the use of organic cotton across its product range. Over the past 30 years, Avantii has imported and developed more than 1,000 types of organic cotton fabrics. They pride themselves not just on the comfort and feel of their materials but also on their commitment to ethical manufacturing practices that preserve both the environment and human rights.
During the PRISTINE HOME Fair, attendees can browse a range of living items made from organic cotton, including curtains and cushions. The event will take place both online and in the PRISTINE flagship store. A special webpage will provide insights into President Hideo Okamori's home, showcasing furniture that embodies a comfortable lifestyle. This initiative aligns with the growing demand for creating pleasant and inviting spaces at home.
Moreover, the store will not only sell fabrics and leftover materials but will also offer buttons made from natural materials, such as shells and nuts, available by weight for DIY projects and alterations. This aspect highlights the importance of reusing materials and sustainable practices.
The event comes at a time when many wish to reassess their living situations. With a reported increase in home time, many customers have expressed a desire to surround themselves with items that bring comfort. PRISTINE’s organic cotton products, characterized by their breathable and unbleached nature, are designed to enhance the aesthetic of any space, making it feel more open and tranquil.
Among the unique offerings, furniture made from PRISTINE's fabrics will also be showcased:
1. Wood Frame Sofa by Kitano Sumai Sekkei-sha, located in Hokkaido's Tokikawa Town. This custom sofa uses organic cotton fabric from PRISTINE and is also featured in Avantii's own office.
2. Wood Partition by cosine, located in Hokkaido's Asahikawa, is crafted from wood scraps, showcasing a perfect blend of simplicity and functionality, customized to integrate PRISTINE's fabrics seamlessly.
Event Details
PRISTINE, established in 1996, holds a vision of creating a comfortable lifestyle that does not compromise on quality or ethics. Their products are designed and produced in Japan, utilizing the soft and environmentally friendly properties of organic cotton along with biodegradable materials. As they maintain a commitment to ethical manufacturing practices, they’ve received CARE certification, a recognition of third-party ESG standards.
For those looking to enhance their home with sustainable and comfortable options, the PRISTINE HOME Fair is an event not to be missed. It serves as a perfect opportunity to explore a variety of organic cotton products while reinforcing a commitment to a more sustainable lifestyle.
PRISTINE, a sustainable lifestyle brand developed under Avantii Inc., emphasizes the use of organic cotton across its product range. Over the past 30 years, Avantii has imported and developed more than 1,000 types of organic cotton fabrics. They pride themselves not just on the comfort and feel of their materials but also on their commitment to ethical manufacturing practices that preserve both the environment and human rights.
During the PRISTINE HOME Fair, attendees can browse a range of living items made from organic cotton, including curtains and cushions. The event will take place both online and in the PRISTINE flagship store. A special webpage will provide insights into President Hideo Okamori's home, showcasing furniture that embodies a comfortable lifestyle. This initiative aligns with the growing demand for creating pleasant and inviting spaces at home.
Moreover, the store will not only sell fabrics and leftover materials but will also offer buttons made from natural materials, such as shells and nuts, available by weight for DIY projects and alterations. This aspect highlights the importance of reusing materials and sustainable practices.
The event comes at a time when many wish to reassess their living situations. With a reported increase in home time, many customers have expressed a desire to surround themselves with items that bring comfort. PRISTINE’s organic cotton products, characterized by their breathable and unbleached nature, are designed to enhance the aesthetic of any space, making it feel more open and tranquil.
Among the unique offerings, furniture made from PRISTINE's fabrics will also be showcased:
1. Wood Frame Sofa by Kitano Sumai Sekkei-sha, located in Hokkaido's Tokikawa Town. This custom sofa uses organic cotton fabric from PRISTINE and is also featured in Avantii's own office.
2. Wood Partition by cosine, located in Hokkaido's Asahikawa, is crafted from wood scraps, showcasing a perfect blend of simplicity and functionality, customized to integrate PRISTINE's fabrics seamlessly.
Event Details
- - Location: PRISTINE flagship store (September 5 - September 21) and online shop (from 5 PM on September 5 to 1 PM on September 22)
- - Special Website: Accessible from 5 PM on September 5 at PRISTINE Home Fair.
PRISTINE, established in 1996, holds a vision of creating a comfortable lifestyle that does not compromise on quality or ethics. Their products are designed and produced in Japan, utilizing the soft and environmentally friendly properties of organic cotton along with biodegradable materials. As they maintain a commitment to ethical manufacturing practices, they’ve received CARE certification, a recognition of third-party ESG standards.
For those looking to enhance their home with sustainable and comfortable options, the PRISTINE HOME Fair is an event not to be missed. It serves as a perfect opportunity to explore a variety of organic cotton products while reinforcing a commitment to a more sustainable lifestyle.
Topics Consumer Products & Retail）
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