#USA #Chicago #Electric Era #RetailEdge #HaloAI

Electric Era Unveils RetailEdge

The Next Generation of EV Charging

On October 15, 2025, Electric Era officially unveiled RetailEdge, a groundbreaking EV fast charging solution tailored for retail environments. Debuting at the National Association of Convenience Stores (NACS) Show in Chicago, RetailEdge represents a significant evolution in the EV charging landscape, combining advanced AI integration and a design optimized for retail success.

RetailEdge brings forth not only a cutting-edge fast charging capability but also introduces HaloAI, an AI platform specifically crafted for retail-integrated charging. This opens new avenues for engaging consumers through their EV charging experience while simultaneously driving retailer revenue.

Groundbreaking Features for Enhanced User Interaction

RetailEdge prioritizes user experience by offering RetailEdge Experiences, which allow retailers to customize their charging kiosks. Here, they can advertise loyalty programs, validate memberships, and even facilitate in-parking retail transactions. The platform ensures seamless integration with existing retail infrastructures, elevating the customer experience from vehicle to store.

With the built-in HaloAI, RetailEdge not only aids drivers in real-time with tips but also offers personalized promotions based on individual user data. This personalized approach establishes a novel point of interaction between retailers and drivers, transforming routine charging stops into engaging shopping experiences.

Revolutionizing Retail Charging Performance

Electric Era has leveraged first principles engineering in the design of RetailEdge, producing a system that outpaces its competitors in speed and reliability. With the capability of delivering over 400 kW (equivalent to over 10 miles of range earned per minute), this charging station is constructed to be agile and dependable, with an uptime rate of 99.8%. Such performance redefines the expectations around charging stations from merely basic utilities to drivers' integral shopping platforms.

Furthermore, Electric Era's patented battery-backed charging technology enhances reliability, yielding up to a 70% reduction in operational costs. Thanks to robust infrastructure designs, new installations can be completed in record times, dramatically reducing the need for major electric utility upgrades.

A Design That Embodies Innovation

One striking aspect of RetailEdge is its aesthetic appeal. The design showcases modern kiosks with an ergonomic form factor that attracts EV drivers' attention. Positioned at the forefront of store properties, these fast chargers do not just serve a utility purpose; instead, they symbolize a shift towards a more engaging and aesthetically pleasing retail experience.

Electric Era’s kiosks feature a high-resolution touchscreen interface and voice-command capabilities through HaloAI, all intended to support the user experience in every regard. The intuitive design allows for effortless usage, from initiating a charge to navigating promotions and engaging with loyalty programs.

Commitment to Future-Ready Solutions

CEO Quincy Lee emphasizes that moving forward, the future of EV charging will focus on merging retail and charging experiences. “The integration of powerful marketing tools into charging stations offers extraordinary growth potential for retailers,” Lee states. He is optimistic about the future of retail EV charging, heralding a shift towards intelligent, omnichannel solutions that boost brand loyalty while aiding sustainability efforts.

In conclusion, by introducing RetailEdge, Electric Era is not just offering a service; they are revolutionizing how consumers perceive and interact with EV charging in retail spaces. This innovative approach caters to the evolving market of environmentally-conscious drivers while enabling retailers to capitalize on an underutilized sold space—the parking lot—transforming it into a revenue-generating zone.

As the industry progresses, Electric Era's commitment to technology-driven, consumer-focused solutions will pave the way for robust growth within the EV charging sector, helping to eliminate barriers to zero-emissions transport.