Pappas Restaurants to Expand National Presence by Winning Auction for On The Border

Pappas Restaurants Expands National Presence with On The Border Acquisition

In a significant move for the culinary landscape, Pappas Restaurants has emerged victorious in the recent auction for On The Border Mexican Grill & Cantina. The auction victory marks a pivotal moment for Pappas, known for its rich Tex-Mex offerings, as it positions itself to further penetrate the national market.

The acquisition, pending court approval, promises to unite two legendary Texas-based brands and enhance Pappas' footprint in the Tex-Mex segment. By integrating On The Border—a brand celebrated for its vibrant atmosphere and flavorful dishes—Pappas aims to diversify its offerings and appeal to a broader clientele.

A Winning Combination

Mike Rizzo, CEO of Pappas Restaurants, expressed enthusiasm about the acquisition, highlighting the brand's legacy and dedicated fanbase. He stated, > "We're excited to welcome On The Border to the Pappas family. On The Border is a brand with a deep heritage and loyal guests, and we see tremendous opportunity to invest in its future."

With years of expertise in managing successful restaurant concepts, Pappas plans to implement its operational strategies to modernize On The Border locations while retaining the lively dining experiences that fans love. Co-owner Chris Pappas emphasized, > "This gives us the chance to bring our passion for Tex-Mex to more guests."

Elevating the Guest Experience

Pappas Restaurants is determined to elevate the guest experience at On The Border. The company intends to enhance the menu offerings, streamline operations, and foster a welcoming environment, all while keeping the restaurant's historical charm intact. Fans of On The Border can expect an exciting blend of the classic favorites they love, along with innovations that reflect Pappas Restaurants' commitment to quality.

About Pappas Restaurants

Rooted in Houston, Texas, Pappas Restaurants is a family-led enterprise known for its dedication to culinary excellence and heartfelt hospitality. With a portfolio featuring notable establishments such as Pappadeaux Seafood Kitchen, Pappasito's Cantina, and Pappas Bros. Steakhouse, the group has garnered national acclaim. Its attentive service and quality ingredients have made it a cornerstone in the restaurant industry.

About On The Border

Established in 1982 in Dallas, Texas, On The Border Mexican Grill & Cantina has become synonymous with authentic Tex-Mex cuisine. The restaurant chain is famed for its mesquite-grilled fajitas, handcrafted margaritas, and vibrant dining atmosphere. In its heyday, On The Border boasted over 150 locations across the United States, solidifying its status as a staple in casual dining. Currently, the brand operates 60 company-owned establishments across 18 states and 20 franchised locations, including spots in South Korea.

In summary, the acquisition of On The Border marks an exciting chapter for Pappas Restaurants. By merging two beloved Texas brands, they aim to create a robust culinary experience that honors heritage and embraces innovation. As fans eagerly await the transition, the future looks promising for both Pappas and On The Border aficionados alike.