Wieden+Kennedy Tokyo Announces THE KENNEDYS 2026 Internship Program
Wieden+Kennedy Tokyo, an acclaimed international creative agency, is thrilled to launch its creative internship program, "THE KENNEDYS 2026." This initiative is aimed at students eager to explore their creative potential. This year's key theme is "Blue Butts," encouraging participants to embrace their initial ideas without the pressure of perfection.
The tagline, "It’s okay to be imperfect," reflects the philosophy of this program. Wieden+Kennedy believes that during moments of uncertainty, true creativity can flourish. Participants will engage in a two-week immersive experience this fall, diving headfirst into the heart of creativity in Harajuku, Tokyo.
What is THE KENNEDYS?
THE KENNEDYS is not just another internship; it is a unique opportunity to learn from the real-world environment of Wieden+Kennedy. Named after David Kennedy, one of the agency's founders, this program started in Amsterdam in 2011 and has since expanded to London, São Paulo, and Shanghai. Graduates of THE KENNEDYS have gone on to make significant contributions around the globe, both within Wieden+Kennedy and in various creative fields.
In Tokyo, a selected group of 5 to 10 students will come together to form a team, where they will have the chance to learn how to create impactful ideas that resonate with audiences worldwide.
Embrace Your “Blue Butt”
This year’s theme, "Blue Butts," signifies growth and potential; it champions the idea that one can still evolve and improve. Participants are encouraged to think freely and create boldly, even if their ideas may seem foolish or unrefined at first. Wieden+Kennedy prioritizes innovative ideas that evoke strong reactions—whether surprise, laughter, or even controversy—over conventional notions of what's deemed