Ministop Launches CheerSPOT for Engaging Fan Experiences

Revolutionizing Fan Engagement at Ministop with CheerSPOT

In an exciting new initiative, Ministop Co., Ltd., INFORICH, and AdvertisementMind have teamed up for a project aimed at transforming convenience stores into immersive fan support hubs. This collaboration strives to merge the digital and physical realms for a more engaging "oshi-katsu" experience. The first project, titled "ONE LOVE ONE HEART," focuses on supporting artists while allowing fans to contribute meaningfully to their favorite stars.

Background and Purpose

The fan support market, referred to as "oshi-katsu," has witnessed rapid growth, driven by fans' desire to contribute to their favorite entertainers. Recognizing this potential, the three companies plan to update the role of Ministop stores from mere shopping locations to dynamic, multi-experience environments where fans can enjoy supporting their idols.

Utilizing the CheerSPOT platform, fans can easily share their love for specific artists through targeted digital advertisements displayed on MINISTOP’s CHARGESPOT digital signage. By combining their strengths, the companies expect to enhance store visit frequency, increase customer spending, and create new fan engagement opportunities within the convenience store framework.

Concept: Integrating Visuals, Experience, and Payments

The project is designed to deliver a seamless fan experience through three interconnected steps:

1. Visual Recognition via Digital Signage
Ministop locations equipped with CHARGESPOT will showcase signage featuring content from supported artists. This signage will be synchronized with in-store music to enrich the customer experience.

2. Enhanced Experience through Push Notifications
By harnessing AdvertisementMind's "pinable" platform, Ministop can send push notifications to app users during specific promotional periods, thereby linking in-store experiences directly to customer smartphones.

3. Support through an Incentive Payment Scheme
A unique support payment framework is being established whereby purchases of certain items contribute to supporting artists, with fans also having a chance to win rewards through raffle elements integrated into purchases.

Technical Features of this Initiative

The project harnesses beacon detection technology from AdvertisementMind’s "pinable SDK" to trigger personalized promotional content as customers enter the store. The future vision includes enhanced interactive experiences, bringing together signage and smartphone platforms for a truly immersive encounter.

Transparency in the Support Payment Scheme

The CheerSPOT payment system offers a transparent way for fans to directly support their favorite artists through purchases made at Ministop. As the platform uses officially approved images and materials, fans can confidently share supportive messages via digital signage without copyright concerns.

Future Outlook

Aim to cultivate a consumer landscape where everyday shopping experiences equate to genuine support for beloved idols, resulting in Ministop becoming a preferred hub for fans. The three companies are committed to integrating technology with physical retail environments, generating new synergies between the entertainment and retail sectors in the evolving marketplace.

Special Campaign: ONE LOVE ONE CHEER

Launching on May 22, 2026, this campaign provides fans a chance to support the ONE LOVE ONE HEART project through special collaborative events including a raffle for fans who purchase 800 yen or more. Additionally, the in-store broadcast of the newly released song "Chō Ai Chō Dai!" adds to the excitement of this initiative.

Note on Campaign Participation

Participants must agree to campaign rules, and due to various conditions, the campaign details are subject to change. Specific conditions will apply to prizes, and the campaign will only be available to customers within Japan.

With efforts from the integrated artist group ONE LOVE ONE HEART, which emphasizes inclusivity and shared love across cultures and identities, this initiative not only supports the entertainment industry but also enriches the shopping experience at convenience stores like Ministop. Together, the companies are ushering in a new era of fan engagement through innovative platforms and collaborative projects.