Sustainable Preparedness: The TSUNAGARU BOUSAI POP UP Store at Takashimaya Shinjuku

In an effort to connect life and livelihood, Seishop, a select disaster preparedness shop operated by Seienterprise Co., Ltd. (Based in Chiyoda, Tokyo), is set to showcase at the upcoming ‘Tsunagaru Bousai Pop Up Store’ at Takashimaya Shinjuku from February 26 to March 3, 2026. This initiative emphasizes crucial disaster readiness, featuring unique products that bridge everyday use with emergency preparedness.

Engaging Events and Workshops

One of the highlights of the pop-up store will be a tasting event for Survival® Foods on March 1 (Sunday), immediately following a talk show by disaster prevention advisor Tomoya Takani, scheduled for 1 PM and 3 PM. Attendees will have the unique opportunity to sample ‘Survival® Foods,’ known for their impressive shelf life of up to 25 years. The featured product during this event will be Chicken Curry, which recently won the Grand Prize at the Japan Food Selection in January 2025. This curry stands out not only for its flavor but also for its family-friendly taste, combining nine types of spices without overwhelming spiciness, making it enjoyable for both young and old alike.

About Survival® Foods

Survival® Foods, produced by Seienterprise Co., Ltd., has been recognized as the only food in Japan that maintains a shelf life of 25 years. This remarkable achievement was fact-checked by a survey conducted by Tokyo Shoko Research in September 2025. This line of emergency food is designed to ensure that individuals and families can maintain not just survival but a sense of normalcy during challenging times. At the pop-up, customers can purchase the popular Deluxe Sets, including a large can (approximately 80 meals) priced at ¥69,552 and a small can (approximately 20 meals) for ¥28,512.

Introducing Seishop

Seishop revolves around the core principle of ensuring a better quality of life through better preparedness. Founded in 2001 with an online store, it has grown to serve numerous organizations, municipalities, and individual customers. The showroom in Ichigaya, Tokyo, opened in 2015, offers visitors the chance to taste emergency food and choose disaster preparedness items firsthand. This aligns with Seishop’s mission to help individuals live robust lives, even in challenging conditions.

Event Overview

The Tsunagaru Bousai Pop Up Store encourages a fresh perspective on disaster management, promoting items beneficial both for everyday use and emergency situations, compatible with the novel concept of Phase-Free preparedness. It will take place from:

- Dates: February 26 (Thursday) to March 3 (Tuesday), 2026
- Location: Takashimaya Shinjuku, 2nd Floor, The Main Square

Throughout the event, various recommendations on emergency preparedness will be presented alongside the high-quality, long-lasting food options.

Talk Show with Advisor Tomoya Takani

A significant highlight will be the talk show hosted by disaster preparedness advisor Tomoya Takani:

- Date & Time: March 1 (Sunday) at 1 PM and 3 PM
- Location: Takashimaya Shinjuku, 2nd Floor Welcome Zone

About Seienterprise Co., Ltd.

Founded on September 18, 1978, Seienterprise Co., Ltd. is committed to advocating for emergency preparedness and providing quality solutions for a secure future. With head office located in Chiyoda, Tokyo, the company promotes both public awareness and practical products to enhance safety and preparedness in the community.

Showroom Information

Location: 4-3-1 Kudanminami, Chiyoda, Tokyo
Operation hours: Weekdays 10 AM - 5 PM (Closed on weekends and holidays)
Access: 2 minutes walk from Ichigaya Station (Toei Shinjuku Line A3 exit) / 5 minutes from JR Ichigaya Station.

For further information, visit the official website at Seishop.