#Singapore #iQIYI #Bangkok #Esther Yu #Heartbeat Theater

iQIYI International Hosts iJOY 2026 Thailand in Bangkok

On November 8, 2025, iQIYI, a prominent streaming service in Asia, held its highly anticipated event, "iJOY 2026 Thailand" in Bangkok, celebrating its accomplishments in the Thai market while laying out plans for the future. The event showcased the company's robust growth trajectory, with Thailand emerging as a key overseas market.

Celebrating Achievements and Future Endeavors

During the event, Yang Xianghua, the President of iQIYI Movie and Overseas Business Group, delivered an inspiring keynote address. He revealed that iQIYI Thailand has experienced remarkable year-on-year growth in both membership and revenue for 2025. With more than 40 Thai dramas launched this year, including a significant number of iQIYI originals, the platform's commitment to Thai content has never been clearer. Looking ahead, iQIYI plans to double its Thai original dramas as part of their strategy for 2026.

Unveiling New Content

A major highlight of the evening was the introduction of iQIYI’s 2026 content lineup. This includes major C-Dramas such as "The Legend of Rosy Clouds," "How Dare You!?," and "Fate Chooses You," which explore various genres from fantasy to romance. Noteworthy is the series "Fate Chooses You," directed by Guo Hu, which presents a captivating tale of love intertwined with a fantasy backdrop.

Another pivotal moment was the unveiling of iQIYI's new flagship drama, "Speed and Love," starring Esther Yu, He Yu, and Thai actor Mike Wu. At the event, the co-stars participated in energetic discussions about the themes of trust and self-discovery that permeate this racing-centric show.

Expansion and Collaboration

In addition to its original productions, iQIYI announced partnerships with leading local studios like GMMTV and Idol Factory for its 2026 Thai content lineup. Titles such as "Burnout Syndrome," "Duang with You," and "Peach Lover" reflect iQIYI's commitment to bringing high-quality local content to viewers. The anticipation was palpable as some series, like the "Interminable," made their debut just a day before the event.

Introduction of the Global Ambassador

In an exciting announcement, iQIYI named Esther Yu as their global ambassador, succeeding previous ambassadors Bai Lu and Chen Zheyuan. Esther’s role will involve participating in various cross-border initiatives, aimed at elevating the visibility of Chinese-language entertainment on a global scale. Li Kaichen, Vice President of iQIYI, highlighted that with the "iQIYI Starship Program," the platform would facilitate further collaborations between artists from China and Thailand.

Running Man Thailand

Also making waves at the event was the upcoming show "Running Man Thailand," co-produced with Korea's SBS Studio Prism. The show promises a dynamic mix of entertainment, featuring renowned Thai celebrities as cast members. Filming is expected to take place at the end of 2025, with a premiere set for 2026, marking another significant venture for iQIYI in expanding its repertoire of engaging content.

A Vision for the Future

Through the successful hosting of the iJOY 2026 Thailand event, iQIYI has reinforced its commitment to pioneering innovation and fostering international collaborations. As it continues to grow in the entertainment landscape, the company aims to solidify its status as a key player in enhancing the global reach of Asian content. With ambitious plans and a strong focus on delivering quality, iQIYI is set to transform the entertainment experience for audiences both locally and abroad.