Yuken Industries Establishes New Customer Acquisition Channel with Metoree

Yuken Industries, a leader in hydraulic and environmental machinery manufacturing, has recently published its successful case study regarding the introduction of Metoree, an industrial product comparison service operated by ZAZA Corporation. This strategic partnership, which aims to broaden Yuken's reach within the marketplace, illustrates the importance of adapting to modern digital practices in securing new clientele.

Company Background

Founded in 1929, Yuken Industries has built a solid reputation over the years, primarily focusing on hydraulic machinery. They have been a go-to player for various industries, owing to their extensive product lineup and long-standing relationships with existing customers. However, the challenge of establishing connections with new customers has been increasingly pressing. Until now, their marketing efforts in digital spaces had been minimal, creating a gap that needed bridging.

The Challenge

With business predominantly driven by existing customer relationships, Yuken faced significant hurdles in attracting new clients. Their lack of a robust online presence meant they needed to enhance their corporate website's visitor traffic. Notably, at the time of considering Metoree, there were few companies in the hydraulic sector listed on the platform. However, Metoree was recognized for its strong SEO potential, particularly for targeted keywords. This insight into Metoree's capabilities prompted Yuken to move forward with its integration, realizing it could effectively reach people already searching for the type of products they offer.

Implementation and Results

Since integrating Metoree, Yuken Industries has achieved remarkable outcomes:
1. Increased Website Traffic: In the initial stages, Yuken experienced a surge in website traffic, with several hundred visitors monthly.
2. Key Source of Acquisition: Among referral channels, Metoree emerged as a leading source of new customer inquiries, capturing over 10% of their total traffic.
3. Engaging Targeted Audiences: With high-profile placements on Metoree's click-through rankings, Yuken successfully attracted more users interested in their products.
4. Foundational Experience for Wider Web Strategies: The positive initial experience with Metoree has motivated Yuken to evaluate and expand its other online marketing strategies, creating a ripple effect.

Details of this integration can be found on the dedicated case study page titled, "SEO-driven Decision for Metoree's Integration: Shifting from Existing Customers to New Engagements".

For further specifics, see the company news.

Testimonials from Yuken Industries

Yoshida from Yuken Industries states, "Our industry has long relied on established relationships with existing customers, resulting in limited opportunities to engage new clients. However, with our initial few months on Metoree, we noticed significant movement—drawing several hundred new visitors to our site regularly. Currently, over 10% of our new inquiries stem directly from Metoree, making it an essential tool in our marketing arsenal. Not only does it provide excellent keyword visibility, but the platform's focus on fueling interest from engaged users is a huge asset. Additionally, the support we received during the setup phase made entering the service surprisingly easy, even with limited resources."

About Yuken Industries

- Company Name: Yuken Industries Co., Ltd.
- Location: 4-4-34 Kamitodanaka, Ayase City, Kanagawa, Japan
- Established: 1929
- Website: Yuken Industries

About Metoree

Metoree is one of Japan's leading industrial product comparison services, managed by ZAZA Corporation. Catering to engineers, researchers, and purchasing professionals, it showcases over 80,000 companies across more than 7,000 categories relating to testing devices, packaging materials, and more. The platform is available in multiple languages, extending its reach globally.

About ZAZA Corporation

With a mission considering the future, ZAZA Corporation aspires to revolutionize B2B marketplace experiences in this digital age. Established in July 2017, it aims to bridge the gap in B2B transactions, enabling industry-wide problem-solving through technological advancements.

- Company Name: ZAZA Corporation
- Location: 21F JP Tower Nagoya, 1-1-1 Meieki, Nakamura-ku, Nagoya City, Aichi, Japan
- Website: ZAZA Corporation
- Metoree Website: Metoree