Limited Edition Toy Story Packaged Meiji Essel Super Cup Ice Cream Launch

Meiji Introduces Limited Edition Toy Story Ice Cream

Meiji Co., Ltd., led by President Fumijiro Yao, is set to launch a delightful surprise for ice cream lovers this June. Their beloved "Meiji Essel Super Cup" brand, known for its fantastic flavors and quality, will feature a series of limited edition packaging designs inspired by the universally adored animated film, "Toy Story." This initiative will showcase three flavors: "Meiji Essel Super Cup Ultra Vanilla," "Chocolate Cookie," and "Strawberry Chocolate," each packaged in vibrant designs that capture the spirit of the film.

A Legacy of Flavor and Fun

For almost 30 years, since its introduction in September 2024, the "Meiji Essel Super Cup" has been a staple in the hearts of ice cream enthusiasts across Japan. The brand has built a strong reputation for offering rich flavor options and creamy textures. Now, it takes a delightful turn by collaborating with Disney and Pixar, tapping into the iconic children's tale that first captivated audiences in 1995—the original "Toy Story." It was the first feature-length film created entirely with CGI, setting a benchmark in animation with its charming storytelling and characters that resonate with viewers of all ages.

The Exciting Limited Edition Launch

Set to roll out in early June 2026, the first wave of limited edition packaging will feature four distinct designs highlighting the lovable characters from "Toy Story". The first batch will surely entice ice cream fans with its colorful and exciting representations of characters like Woody, Buzz Lightyear, and others, creating a fun and engaging ice cream experience.

In July 2026, a second wave will debut, introducing designs that coincide with the release of the latest "Toy Story" film. This strategy aligns with Meiji's goal of expanding the enjoyment of ice cream, blending delicious flavors with the nostalgia and joy of the beloved animated series. The enchanting character designs are expected not only to draw in fans of the film but also to appeal to new customers.

Celebrate the Sweetness

Each of the ice cream cups, at a suggested retail price of 194 yen (tax included), contains 200ml of mouth-watering goodness, available in the three popular flavors. With the limited edition packaging, Meiji is looking to sweeten its brand experience while celebrating a classic that has inspired generations of fans worldwide.

To explore the details of this exciting product launch and view the creative packaging, visit Meiji's official website here.

As we look ahead, we're reminded that dessert not only delights the palate but can also bring back cherished memories from our childhood. With these joyful ice cream designs, Meiji invites you to partake in a culinary journey that celebrates not just flavor, but also the whimsy of friendship and adventure that "Toy Story" represents.

Join us on this delightful summer adventure, where each scoop is not just about taste, but a celebration of imagination and nostalgia!

© Disney/Pixar