Introducing the Spring-Inspired Flower Cut Bag in Sax Blue by VIS

Introducing the New Flower Cut Bag in Sax Blue

The well-loved women’s brand VIS, part of Jun Co., Ltd. and based in Tokyo, is expanding its collection with a dazzling new color for its Flower Cut Bag, a sister design to the best-selling Heart Cut Bag. Launching on March 4, 2026, the vibrant Sax Blue shade brings an airy, springtime appeal to your everyday ensemble.

About the Flower Cut Bag

Inspired by the beauty of flowers, the Flower Cut Bag embodies elegance and functionality in a special 2-way design. Each color in the collection reflects a different bloom, along with its accompanying symbolic meaning—the flower language—adding a touch of subtle charm to your daily life. The Sax Blue color, reminiscent of clear skies, is inspired by the beautiful nemophila flower, symbolizing “hope for a bright future” and “success.” This bag not only complements the wearer's journey but also encourages them towards personal accomplishments.

Meanwhile, the classic Black option draws inspiration from the chocolate cosmos, with the flower language representing “unchanging feelings,” symbolizing timelessness. The pure Off-White version reflects snowflakes, radiating “purity” and a clean aesthetic. Lastly, the Soft Pink design is inspired by tulips, signifying the “budding of love” and effortlessly adding a charming touch to any new beginnings.

Special Brand Visuals

The key visuals for this collection feature Aki Suda from the popular girl group, “Chō Tokimeki♡Sendanbu,” who brilliantly showcases the chic spring coordination with the new bag. Her refreshing and expressive style perfectly highlights the charm of the Flower Cut Bag, conveying its vibrant world through various styling options.

New MUCK Collection Launch

In tandem with the Flower Cut Bag release, VIS is launching its third brand Mook featuring the Heart Cut Smartphone Shoulder Book and two new products—the Flower Cut Mini Wallet and Flower Cut Smartphone Shoulder. These items are set to debut on March 4, 2026, and are expected to excite fans further.

The Heart Cut Smartphone Shoulder Book will be available in bookstores nationwide priced at ¥3,586, featuring dimensions of W10.5×H17×D3cm. Additionally, the Flower Cut Mini Wallet and Flower Cut Smartphone Shoulder in both Pink and Sax Blue will retail for ¥2,739 and ¥3,586 respectively, with specific sizes for each.

With the Heart Cut Smartphone Shoulder Book, shoppers will find a special booklet showcasing the latest VIS items, offering fans an extensive view of the brand’s fashionable offerings.

About Aki Suda

Aki Suda was born on December 20, 2004, in Tokyo, and she has gained significant attention as a member of the six-member group “Chō Tokimeki♡Sendanbu” since 2020. She has been dubbed the cutest idol of the Reiwa era, achieving great success with her hits. In 2024, her song “Saijōkyū ni Kawaii no!” topped the charts, and in 2025, her track “Chō Saikyō” garnered over 2.5 billion views on TikTok. Not one to rest on her laurels, Aki is set to release a new album on March 4, 2026, while also expanding her solo endeavors in dramas, movies, and modeling, surpassing traditional idol roles.

You can follow Aki Suda on her official Instagram and TikTok to keep up with her latest activities.

Conclusion

VIS continues to embody its brand concept of “cheer up LADY,” bringing together freshness and elegance across its collections. The Flower Cut Bag is a perfect embodiment of this philosophy, ready to accompany women in celebrating and enjoying their unique style every day, empowering them to shine with confidence in every scene.

For more information about VIS and to shop the latest collections, visit the official website or check out their online store and Instagram.