#None #Brand Identity #Business Software #SoftExpert

SoftExpert Unveils New Global Brand Identity

On April 8, 2025, SoftExpert, a leading provider of enterprise management software, announced the launch of its new global brand identity to celebrate its 30 years of existence. This milestone follows an impressive 25% growth in business volume in 2024, showcasing the company’s robust performance, particularly in Northern and Eastern Europe. With operations spanning 50 countries and serving over 3 million users, this rebranding effort underlines its commitment to excellence and regulatory compliance in business solutions worldwide.

Strategic Evolution Towards Global Excellence

The rebranding initiative reflects SoftExpert's strategic evolution as a trusted partner for organizations aiming to enhance growth and operational efficiency on a global scale. The new brand identity emphasizes the company's mission to boost organizational sustainability through digital transformation, empowering businesses to achieve excellence in governance and compliance.

Efraín Corleto, Chief Marketing Officer at SoftExpert, stated, "By merging cutting-edge technology with profound industry knowledge, we are redefining how enterprises navigate digital transformation and operational excellence. Our renewed positioning strengthens our commitment to offering scalable and innovative solutions that promote sustainable growth and long-term success for our clients around the globe."

Strengthening Industry Focus and Alliances

The revitalized brand positioning deepens SoftExpert's connections with key sectors such as automotive, financial services, pharmaceuticals, food and beverage, and manufacturing. The company's comprehensive platform seamlessly integrates with business ERP systems, offering flexible process optimization solutions tailored to specific industry needs.

Global leaders in highly regulated industries, including automotive manufacturers and life sciences companies, depend on SoftExpert’s platform to ensure regulatory compliance, governance, and operational excellence. Its solutions are especially valued in areas where accuracy, compliance, and efficiency are critical to success.

As part of this strategic initiative, SoftExpert has launched a new international partner division and expanded its global community to strengthen relationships with local markets while delivering top-tier solutions. Strategic collaborations, such as the partnership with Amazon Web Services (AWS), enhance the company’s capability to provide robust cloud-based business solutions.

About SoftExpert

SoftExpert is a global provider of enterprise management technology that combines innovation and expertise to enhance organizational efficiency. Present in over 50 countries and operating 12 international subsidiaries, including locations in the USA, UK, Spain, Germany, Italy, France, Portugal, Turkey, Australia, Brazil, and Mexico, the company serves around 3,000 clients and more than 3 million users worldwide. SoftExpert's comprehensive software platform provides powerful compliance, governance, and operational excellence solutions, assisting organizations in achieving intelligent digitalization and optimized processes.

For more information about SoftExpert, visit www.softexpert.com.