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CES Unveiled Europe: A Spotlight on European Innovations

On October 30, 2025, the CES Unveiled Europe took place in Amsterdam, paving the way for the CES® 2026 event scheduled from January 6 to 9 in Las Vegas. This year's event featured over 50 startups from more than a dozen countries, showcasing their contributions to the ever-evolving technology landscape. The event, organized by the Consumer Technology Association (CTA), attracted a diverse gathering of industry leaders, investors, government officials, and media representatives eager to get a sneak peek of the innovations set to debut at CES 2026.

Kinsey Fabrizio, President of CTA, emphasized the importance of Europe's dynamic innovation ecosystem, stating, "Europe is home to startups and leading brands that propel the tech industry forward, improving the lives of millions. CES Unveiled Europe highlights the significance of European technology and sets the stage for groundbreaking innovations we will see at CES 2026."

The event saw presentations and discussions that delved into the latest technology trends poised to shape industries. Brian Comiskey, Senior Director of Innovation and Trends at CTA, shared insights on how technology advances are creating a better future. Notably, a survey revealed varying levels of awareness and acceptance of Artificial Intelligence (AI) across European nations. For instance, British workers led in both awareness and practical use, saving an estimated eight hours per week through automation and generative tools. In Germany, 89% of respondents found generative AI 'extremely' or 'very' helpful for their work tasks, marking the highest rate among countries surveyed. Contrastingly, in France, even though 98% of workers aged 61 to 79 were aware of generative AI, only 37% utilized it.

Among the significant highlights of the CES Unveiled Europe were engaging panel discussions featuring key representatives from both public and private sectors. Leaders from organizations such as the European Innovation Council (EIC), Keen Venture Partners, and Microsoft shared insights into venture scaling, funding acquisition, and navigating rapid technological changes. Moreover, a unique matching program and mentoring sessions connected founders with industry leaders, investors, and experts to discuss funding and strategies for business growth.

The event also featured activities emphasizing the intersection of music, technology, and innovation, including a gathering hosted by the Music Business Association. Additionally, discussions around EU companies expanding into the US market and how these enterprises can secure capital were presented in a dinner discussion by Wilson Sonsini. Furthermore, a dynamic Startup Pitch Battle allowed European entrepreneurs to showcase groundbreaking solutions to a panel of investors. The winner, Perciv AI, earned a complimentary booth in Eureka Park at CES 2026, marking a significant milestone for the company.

As CES 2026 looms closer, the excitement continues to build. Attendees and stakeholders are encouraged to visit Perciv AI and other innovative European startups at the upcoming CES. The CES is recognized as the leading technology showcase globally, and the CTA describes it as a platform where the biggest companies make deals and discover new partners. Innovators routinely present their cutting-edge ideas to an engaged audience, further driving the technological revolution.

To learn more about the CES 2026, visit CES.tech and follow the official social media channels. With countless opportunities for networking and exploration, CES continues to cements its reputation as the epicenter for technological innovation.