Embrace Preparedness: A New Gift Culture for Mother's Day 2026

Mother's Day has traditionally been a time for flowers and sweets, but this year, Seishop, a disaster preparedness select shop operated by Sei Enterprise, is introducing a refreshing concept: the gift of safety and assurance. From April 16 to May 31, 2026, as part of their Mother's Day campaign, Seishop will offer gift boxes of 25-year shelf-life emergency food from Survival Foods. With each purchase, customers will receive a complimentary 'THANKS MOTHER' sticker, adding a thoughtful touch to the gift.

The Significance of the Mother's Day Campaign

The campaign aims to promote a new culture of giving that focuses not just on delightful presents but also on meaningful security. Survival Foods boasts an impressive reputation, having been adopted by over 2,000 businesses and local governments throughout Japan. These foods, which are not only nutritious but also delicious, reinforce the commitment to support loved ones' well-being.Check out the Mother’s Day campaign page for more details.

As consumers reflect on what it means to appreciate loved ones, this gift symbolizes both gratitude and a wish for their happiness in the years to come. Rather than just valuing the present moment, these gifts carry the sentiment of wanting to ensure a safe future, filled with smiles, two and a half decades down the line.

Campaign Details

- Duration: April 16 - May 31, 2026
- Inclusion: Free ‘THANKS MOTHER’ stickers on gift boxes
- Design: Simple yet high-quality packaging that incorporates the heartfelt message 'Thank You.'

Gift Box Options

1. 2-Cans Gift Box (Approximately 5 meals)
- Price: ¥7,452 (tax included) / ¥8,316 (tax included)
- Content Options:
- Crackers (227g) + Chicken Curry (82g)
- Crackers (227g) + Chicken Stew (104g)
- Crackers (227g) + Vegetable Stew (84g)
- Western-Style Chicken Rice Porridge (100g) + Western-Style Shrimp Rice Porridge (100g)
- Shelf Life: 25 years (unopened / room temperature)
- Access here

2. 6-Cans Gift Box (Approximately 15 meals)
- Price: ¥23,436 (tax included)
- Content:
- Crackers (227g), Chicken Stew (104g), Vegetable Stew (84g), Chicken Curry (82g), Western-Style Chicken Rice Porridge (100g), Western-Style Shrimp Rice Porridge (100g)
- Shelf Life: 25 years (unopened / room temperature)
- Access here

The Cultural Shift Towards Gift-Giving for Others

Since the launch of the Survival Foods Gift Boxes in April 2025, over 1,500 have been sold within just a year. This has sparked a new perspective towards disaster preparedness, shifting from ‘self-protection’ to ‘protection for loved ones.’ The concept of giving gifts that promote safety resonates with those looking to surprise family members who live apart, or during life milestones such as childbirth or housewarming. This gift of 25 years of reassurance is chosen to communicate heartfelt gratitude, compassion, and a desire for continued happiness.

About Survival Foods

Regarded as a pioneer in Japan's long-term food storage market, Sei Enterprise has been at the forefront for nearly half a century. Their emergency food products are crafted in collaboration with Nagatanien, a company recognized for its advanced freeze-drying technology. The emphasis on quality is evident in every recipe, with carefully selected ingredients sourced locally, ensuring superior taste and longevity. The Survival Foods line stands as the only product confirmed to maintain a 25-year shelf life under room temperature conditions, according to research conducted by Tokyo Shoko Research in September 2025.

Join the Preparedness Movement

For those interested in finding out more about Seishop and their dedication to emergency preparedness, visit their official website: Seishop. Additionally, they have a showroom located in Chiyoda, Tokyo, where customers can taste test emergency foods and experiment with disaster preparedness products in real-time.

Company Overview

- Name: Sei Enterprise Co., Ltd.
- Headquarters: 4-3-1 Kudan Minami, Chiyoda Ward, Tokyo
- CEO: Masaya Hirai
- Established: September 18, 1978
- Website: Sei Enterprise

Visit the Showroom

- Location: 8-13 Yosino Building 1F, Yobanchou, Chiyoda Ward, Tokyo
- Hours: Weekdays 10:00 AM - 5:00 PM (Closed on weekends and holidays)
- Access: 2-minute walk from Toei Shinjuku Line Ichigaya Station (A3 Exit) / 5-minute walk from JR Ichigaya Station
- Showroom Info: Seishop Real Shop