#Japan #Tokyo #Sesame Street #Vintage Style #Sesame Characters

Dive into Nostalgia with the Vintage Book Style Collection

On August 7th, the Sesame Street Market will unveil a delightful array of items reflecting the essence of vintage storybooks from the 1970s. This unique collection, named Vintage Book Style, promises to transport fans of all ages back to a time filled with classic charm and cherished childhood memories.

The Sesame Street Market, an official store that combines retail, cafes, and workshops, is the only one of its kind in the world. Located in Tokyo's Ikebukuro Sunshine City and Urban Dock LaLaport Toyosu, shoppers can also access the collection through the official online store. This new line features various goods inspired by beloved characters from the early days of Sesame Street, highlighted by nostalgic illustrations and retro fonts that perfectly capture the spirit of the era.

A Touch of 70s Inspiration

The Vintage Book Style collection is a celebration of the aesthetic seen in Sesame Street picture books from the 1970s. Each item is designed with artistic elements reminiscent of that period, featuring picturesque illustrations that feel like snapshots from a storybook page. The warm, familiar designs evoke a sense of nostalgia while introducing contemporary styles, creating a unique blend of old and new that is sure to captivate fans.

Among the highlights of the collection are various accessories, stationery, and household items, including:

• - Vintage Tote Bags: Available in four distinct colors featuring character designs, these bags convey a sense of warmth reminiscent of the past. Each tote is versatile, spacious enough for everyday use while featuring a grunge finish that adds to its retro appeal. Price: ¥3,850.
• - Vintage Pouches: Made from soft materials, these pouches carry vivid illustrations of characters like Cookie Monster and Grover, mimicking the look of a storybook. Ideal for holding pens or makeup, they are designed for practicality and style. Price: ¥2,750.
• - Vintage Notebooks: The B6 sized notebooks feature sturdy hardcover designs and character illustrations that bring joy every time you open them. Perfect for journaling or as décor for your workspace. Price: ¥935.
• - Vintage Letter Sets: For those who appreciate the art of writing, these letter sets feature character illustrations and stylish envelopes that bring a personal touch to any correspondence. Price: ¥770.
• - Vintage Die-Cut Sticky Notes: These unique sticky notes celebrate Sesame Street characters in creative designs, adding a playful flair to desk organization. Price: ¥770.

A Nostalgic Connection Across Generations

The Vintage Book Style collection not only caters to lifelong fans of Sesame Street but also appeals to a new generation of viewers who can discover the magic of these iconic characters. Each item is designed to reflect the individuality and charm of characters such as the Cookie Monster, Bert & Ernie, and Grover, allowing fans to relive the delightful stories they grew up with.

For those eager to explore this new collection, both stores and the online platform will have all items available, with launching day activities ensuring a vibrant shopping experience. This initiative echoes the philosophy of Sesame Street, which aims to cultivate a love of learning across generations, making it a cherished part of pop culture for over 50 years.

In a world that constantly evolves, the Sesame Street Market stands firm as a nostalgic anchor, providing a space where the legacy of education, joy, and creativity is celebrated. Fans can join in the festivities at the store or browse the full collection online, as they partake in the unforgettable journey through the Vintage Book Style collection.

Take a walk down memory lane, and rediscover the whimsical essence of Sesame Street, available from August 7th, 2025.