GiG Enhances Sporting Experience with Betzone's New Sportsbook in the UK Market

In a significant move for the iGaming sector, GiG Software Plc has announced the successful implementation of its sportsbook solution, SportX, tailored specifically for its partner, Betzone. This upgrade signals not only a major enhancement for Betzone's online offerings but also marks a pivotal step in GiG's growth trajectory within the UK's competitive sports betting environment.

The launch is a continuation of GiG's innovative approach to iGaming technology, designed to meet the stringent demands of one of Europe’s most tightly regulated betting markets. Following the rollout of GiG's CoreX platform, the introduction of SportX further enriches Betzone’s offerings, featuring robust trading and margin management tools that enhance profitability and player engagement while ensuring compliance with regulatory standards.

Based in the UK, the sportsbook market boasts an impressive estimated annual value of £11 billion, as reported by H2. This makes it an enticing arena for growth and competition. GiG's technology infrastructure supports partner growth by enabling quick, high-quality deployments that are vital for success in mature markets. With SportX, operators gain unparalleled flexibility, allowing for real-time margin adjustments across a multitude of betting markets. This dynamic capability enhances responsiveness to market demands and minimizes potential margin losses.

A noteworthy innovation within SportX is its integrated compliance logic, allowing operators to efficiently navigate and adapt to evolving regulatory requirements—a crucial asset in a market known for its strict oversight. Richard Carter, the Chief Executive Officer of GiG, expressed enthusiasm about the launch, emphasizing that it represents a critical milestone for both the company and Betzone as they strive to capture the UK market's potential. Carter stated, "The launch of SportX with Betzone stands as proof of the viability of our sports betting solutions in one of the world’s most competitive and regulated environments. We take pride in our ability to deliver a product launch at such a rapid pace, facilitating Betzone’s expansion into the online arena."

Alongside Carter, Adam Joseph, the CEO of Betzone, echoed these sentiments, emphasizing that the development of SportX is central to Betzone's strategy going forward. "This advanced platform enables us to utilize scalable and flexible technology that creates a more engaging betting experience for our customers. Our strong partnership with GiG positions us well for further market expansion and innovation in responsible betting products."

GiG Software Plc, although based in Malta, is committed to delivering cutting-edge technological solutions to operators across the globe. With a focus on regulatory compliance and user engagement, GiG's technology is designed to foster performance optimization and sustainable growth in the evolving iGaming landscape.

This collaboration between GiG and Betzone exemplifies how partnerships can lead to enhanced product offerings that benefit not only the companies involved but also players seeking engaging, secure, and compliant betting experiences. As both companies continue to push the boundaries of what's possible in the iGaming space, the future looks promising for the UK online betting market, driven by advanced technology and strategic partnerships like that of GiG and Betzone.

For more details on this exciting development or inquiries regarding the GiG Software’s solutions and products, feel free to reach out to their corporate communications.

Topics Entertainment & Media)

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