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Worldline Unveils FlexPricing to Boost Revenue for Software Vendors

In a groundbreaking move, Worldline, a leading global payment services provider, has launched FlexPricing, an innovative feature tailored specifically for Independent Software Vendors (ISVs). This new solution aims to empower software vendors by providing them with flexible pricing options and streamlined billing, ultimately maximizing their revenue streams.

What is FlexPricing?

FlexPricing is an advanced feature integrated into Worldline's North American payment platform, allowing software vendors to implement various pricing strategies with ease. This includes options such as charging a percentage fee on bank transfer transactions, adding custom fees, and letting Worldline manage the billing process on their behalf.

The essence of FlexPricing resides in its ability to adapt to the diverse needs of ISVs, enabling them to enhance their revenue models while significantly improving the billing experience for their merchants. Justin Passalaqua, CEO of North America at Worldline Merchant Services, highlighted that this initiative is a direct response to the evolving demands of the market and the needs of their partners.

Key Features of FlexPricing

Worldline has identified three primary use cases where FlexPricing can provide significant value to software vendors:

1. Percentage Charge on Bank Transfers
Software vendors can now charge a percentage rate on Electronic Funds Transfer (EFT) and Automated Clearing House (ACH) transactions. This shifts the revenue potential towards a model that is both competitive and aligns with current market demands, opening new avenues for income generation.

2. Custom Fees
FlexPricing permits the definition of multiple fee types tailored to specific business models. ISVs have the flexibility to charge annual fees, monthly Software as a Service (SaaS) fees, or one-time integration fees. This customization enables vendors to create pricing strategies that resonate with their customer's needs.

3. Simplified Billing
By allowing Worldline to handle billing responsibilities, software vendors can minimize operational complexities. This service offers clients a clear and consolidated billing statement, enhancing transparency and simplifying invoice management processes.

Who Can Benefit from FlexPricing?

FlexPricing is particularly advantageous for software platforms that have integrated payment solutions. ISVs engaged in facilitating bank transfer payments or servicing membership, payroll, and subscription-based businesses are ideal candidates for this innovative feature. Preliminary findings indicate that partners leveraging FlexPricing could potentially triple their revenue-sharing amounts, demonstrating its efficacy for growth.

Conclusion

As Worldline continues to bolster its offerings, FlexPricing signifies an important step in fostering growth for software vendors. By accommodating various business models, this feature not only increases profitability but also leads to enhanced customer satisfaction. FlexPricing is now available for all existing and prospective partners on Worldline's North American e-commerce platform.

For anyone interested in leveraging FlexPricing or learning more about its benefits, inquiries can be directed to the Worldline team via email.

About Worldline

Worldline is a renowned leader in the payment services industry, dedicated to helping businesses of all sizes accelerate their growth journeys. With robust payment technology, local expertise, and tailor-made solutions across various markets and sectors, Worldline supports the growth of over one million businesses globally. The company reported revenues of 4.6 billion euros in 2023 and has become the technology partner of choice for software providers across more than 60 industries in North America.