#Japan #Tokyo #Color Contacts #Mimi Charme #nanako

New Color Launch from Mimi Charme

In an exciting development for beauty enthusiasts, PIA Corporation has announced the upcoming release of two new color contact lenses under the trending brand Mimi Charme, curated by the immensely popular YouTuber and beauty influencer, nanako. With over 1.5 million subscribers on her YouTube channel, nanako has captivated Generation Z with her engaging beauty content, and her latest products promise to continue this trend.

Mark your calendars for April 25, 2025, when the brand will unveil the new shades: Royal Moon and Kitty Puff. Designed for those seeking a mesmerizing “fairy-eye” look, these lenses feature a sparkling milky grey finish that is bound to enhance any eye makeup.

New Color Highlights

1. Royal Moon
- Diameter: 14.2mm
- Color Diameter: 13.0mm
- This striking lens is praised as a variant of the popular tinted Moon Latte, featuring a luminous, delicate grey hue that adds an ethereal quality to the wearer's eyes.

2. Kitty Puff
- Diameter: 14.2mm
- Color Diameter: 13.8mm
- For the playful spirit, this lens boasts a thicker edge and an unbeatable water-light grey that can transform anyone into a cute feline-like persona. With the largest color diameter in Mimi Charme's history, it promises a bold and beautiful look.

Additionally, existing shades like Moon Latte, Honey Syrup, Gem Grege, and Dolly Drop will still be available, each providing unique styles and appearances to suit various preferences.

Special Instagram Live Event

To celebrate the launch, a special Instagram Live event featuring nanako will take place on the release date, offering viewers exclusive insights and tidbits about the new colors. Be sure to follow her Instagram account @_nana._.com_ to catch this event and get further announcements from the official Mimi Charme Instagram @mimicharme_jp.

Launch Promotion

In conjunction with the launch, a promotional campaign will run from April 25, where customers purchasing two or more boxes of any Mimi Charme contact lenses will receive an original hair clip as a gift. Due to the limited nature of the offer, it's advised to act quickly to secure this special item.

Monitor Recruitment Event

From April 21 to April 30, followers will also have the chance to join a monitor recruitment campaign on the official Instagram. This opportunity allows selected participants to try the new lenses and share reviews on their personal accounts, fulfilling the modern beauty community's engagement needs.

More About Mimi Charme

Mimi Charme lenses are priced at ¥1,350 (excluding tax), available in six vibrant colors, and designed for daily wear. Each lens features a BC of 8.6mm and is UV protected with a water content of 38%. Along with easy online access through various retailers, it's advised that first-time contact lens users consult an eye doctor for proper fitting and usage.

With these stunning new products launching soon and the prospect of engaging with nanako herself, fans are eagerly waiting to see how Mimi Charme will redefine beauty aesthetics through their innovative contact lens offerings.

About nanako

Hailing from Gifu Prefecture, nanako has built a loyal following through her How-To makeup videos and related content, boasting over 2.5 million followers across various social platforms. In addition to her beauty endeavors, she also works as a radio host and runs her own cosmetics line, illustrating her multifaceted talent and influence in the beauty industry.