#Japan #Shibuya #Pop-up Store #HERNO #Down Jackets

HERNO Pop-Up Store: A Fusion of Elegance and Functionality

Founded in 1948 by the shores of Lake Maggiore in northern Italy, HERNO is a luxury brand that perfectly embodies the blend of tradition and modernity. Known for its unique craftsmanship, the brand merges classic techniques with innovative technology, creating outerwear that is as elegant as it is functional.

Exclusive Offerings at the Pop-Up Store

HERNO is hosting a special pop-up store at Tomorrowland locations in Shibuya and Sendai, where fashion enthusiasts can discover not only limited-edition models but also rare items that are not usually available in stores. This event is an excellent opportunity for those looking to elevate their wardrobe with high-quality pieces that reflect the brand's commitment to craftsmanship and innovation.

At the Shibuya store, customers can find luxurious pieces like the HERNO ARENDELLE Down Blouson for ¥174,900 and the HERNO NYLON CHAMONIX Down Coat for ¥179,300. There’s also the unique HERNO Curly Eco-Fur Leather Belt Blouson, priced at ¥169,400, showcasing the brand's innovative use of materials.

Timeless Heritage Meets Modern Innovation

HERNO's legacy is rooted in exceptional craftsmanship, allowing the brand to maintain a loyal following worldwide. The integration of high-tech materials into their traditional designs ensures that each piece is not only stylish but also practical. The upcoming pop-up events highlight this unique synergy, presenting clothing that caters to the needs of modern individuals without sacrificing style.

Pop-Up Store Locations and Dates

The HERNO pop-up store will be open for a limited time:

• - Shibuya: November 8 (Saturday) to November 24 (Monday) at Tomorrowland Shibuya Scramble Square store located at 7F, 2-24-12 Shibuya, Tokyo. Follow them on Instagram @tomorrowland_shibuya for updates.
• - Sendai: November 20 (Thursday) to November 30 (Sunday) at Tomorrowland Sendai Parco store, located at 2F, 1-2-3 Chuo, Aoba-ku, Sendai, Miyagi. Updates can be found on their Instagram @tomorrowland_sendai.

Get Ready to Explore HERNO

Whether you are a long-time HERNO fan or new to the brand, this pop-up store offers a remarkable chance to explore exclusive pieces that unite heritage and modern design. With a focus on both elegance and functionality, each item tells a story of luxury and careful craftsmanship.

Plan your visit now and discover the exquisite world of HERNO. The combination of tradition and contemporary appeal is truly special, making these limited-time offerings a must-see for fashion lovers. Don’t miss out on the chance to elevate your wardrobe with these timeless pieces.