Collaboration of AGH Toyota Sapporo and WHILL: Enhancing Mobility for All in Hokkaido

Enhancing Mobility for Everyone in Hokkaido

AGH Toyota Sapporo, a subsidiary of Ambitious Group Hokkaido, and WHILL, based in Shinagawa, Tokyo, have announced an exciting collaboration that aims to improve mobility experiences across various industries such as tourism and transportation. This initiative utilizes the WHILL, a compact, easy-to-use mobility device that requires no license, enabling comfortable movement within pedestrian areas. As Hokkaido experiences significant inbound tourism growth and faces an aging population, creating an accessible environment is now more crucial than ever. The partnership's primary goal is to establish a mobility society where everyone, regardless of age or ability, can move freely and comfortably.

The first step of this initiative, launched in cooperation with the Hokkaido Universal Tourism Promotion Council (HUT), is a limited-time rental service for the WHILL at Sapporo Station starting August 1, timed to coincide with peak travel demand in the summer. Visitors can rent a WHILL directly from the train station, allowing for seamless exploration of Hokkaido's many attractions. Given its portability, renters can easily fold and stow the WHILL in a vehicle, making it convenient for trips to more distant destinations.

AGH Toyota Sapporo was established in April 2025 through the merger of three Toyota dealerships—Toyota Corolla Sapporo, Sapporo Toyopet, and Netz Toyota Hakodate. As the need for flexible and localized mobility solutions increases in line with societal changes, the company aims to comprehensively develop a mobility business that closely aligns with community needs. The WHILL provides a versatile solution for those who have relinquished their driver's licenses, as well as offering an alternative for users of traditional bicycles. It also caters to the occasional user looking for a simple option for temporary mobility needs.

This collaboration comes at a time when Hokkaido's tourism appeal is growing, driven by rising interest in universal tourism and recent legislation mandating reasonable accommodations for individuals with disabilities. The objective is to create an accessible environment that allows everyone to travel comfortably and without hesitation. In addition to offering rentals at Sapporo Station, WHILL is emphasizing the design aspects of their mobility devices, which blend seamlessly into the scenic landscapes of popular tourist spots—an important factor for users who may not regularly utilize wheelchairs but find long walks challenging.

Apart from the summer rental initiative, AGH Toyota Sapporo and WHILL plan to expand their services to various key tourist destinations across Hokkaido in the fall. Ongoing development of partnerships with other stakeholders is expected to flourish, ensuring that the mobility needs of all individuals are met in a way that promotes independence and enjoyment. The collaboration aims to forge a regional society where every person can continue to move safely and comfortably, regardless of their circumstances.

WHILL: A Versatile Mobility Solution

The WHILL is a unique mobility device that allows for operation in pedestrian zones without a driving license. Its Model C2 is known for its stylish design and functionality, allowing users to navigate over small obstacles and turn easily—perfect for busy urban environments. Other models include the foldable Model F, designed for convenience, and the high-performance Model R, which can be used on sidewalks and offers features like battery removal for ease of living.

AGH Toyota Sapporo proudly offers all four WHILL models, with the option for customers to experience test rides or purchase directly at their locations. Visitors can easily find a nearby store through the AGH website to learn more about mobility options.

Furthermore, WHILL’s mobility services cater to organizations looking to implement safe, robust mobility solutions for their clients, enhancing user experiences through comprehensive management systems and maintenance packages. By working closely with clients, they ensure that every user enjoys the freedom to explore and engage with their surroundings.

AGH Toyota Sapporo and WHILL exemplify a commitment to building an inclusive travel environment in Hokkaido, striving to make mobility simple, safe, and enjoyable for everyone.

For more information on the rental service at Sapporo Station and WHILL's offerings, visit their respective websites: