#USA #Gen Z #Las Vegas #Quickplay #Shorts

Quickplay's Game-Changer: Shorts Revolutionizes Streaming Experience

In the dynamic world of streaming, Quickplay has taken a bold step with the launch of Quickplay Shorts, a groundbreaking tool designed to reshape how audiences interact with content. During the CES 2025 event in Las Vegas, the OTT solutions provider unveiled this innovative product aimed at facilitating the creation and syndication of short-form, vertical content. This new feature promises to blend seamlessly into existing Over-The-Top (OTT) ecosystems, empowering content creators to connect with younger audiences in a meaningful way and explore untapped monetization avenues.

Understanding the Shift Towards Short-Form Content

Recent research by GenZ Insights has provided valuable insights into the preferences of today's viewers, particularly Gen Z, who spend an average of three hours daily on short-form platforms, starkly contrasting the one hour dedicated to traditional streaming media. This shift highlights a significant trend: short-form video is dominating digital consumption, as evidenced by the popularity of platforms like TikTok and YouTube.

The findings from the study reveal compelling statistics, with 81% of Gen Z viewers engaging with vertical videos weekly. Moreover, 79% expressed that the inclusion of a shorts feature on a streaming platform would enhance their app usage. As streaming services compete for viewer attention, platforms that fail to adapt to these evolving dynamics risk losing their audience.

Features of Quickplay Shorts

Quickplay Shorts aims to address this shift directly, offering a Shorts Creator Syndicator tool that leverages generative AI to identify, create, and distribute bite-sized, vertical format content from existing LIVE and Video-On-Demand (VOD) sources. This tool provides:

• - Plug-in capabilities for existing audio-visual pipelines and workflows.
• - Multi-modal models tailored for content types (e.g., sports, entertainment).
• - Transcoding for audio and video, ensuring high-quality outputs.
• - Smart aspect ratio adjustments, transforming conventional formats into vertical ones effortlessly.
• - Syndication options to owned, third-party, and social networks.
• - Automated workflows, allowing creators to streamline their processes.

Additionally, the Shorts Front-End Plug-In enhances consumer experience by offering a social-like environment that can be easily integrated into existing streaming apps. Key features include:

• - Vertical infinite scrolling for easy navigation.
• - Personalized feeds powered by AI and deep learning, ensuring content relevance.
• - Interactive engagement tools, such as likes, comments, and reposts.
• - AI moderation tools to maintain community standards.
• - Integration with current analytics to monitor performance and viewer interaction.

Gen Z’s Content Preferences

The research underlines the types of short-form content that resonate with Gen Z. They show a strong interest in:

• - Original reality shows
• - Exclusive previews of upcoming shows
• - Original scripted content
• - Highlights from comedy and live sports events

When delving into preferences by service, specific trends emerge. For instance, ESPN+ users prioritize live sports highlights, emphasizing the need for platforms to tailor their content to audience expectations.

Insights for Media Companies

As Paul Pastor, Co-Founder at Quickplay, notes, “Streaming consumption patterns are shifting towards short-form content, especially among Gen Z. This evolution in viewing habits mandates a strategic reevaluation of audience engagement.” With Quickplay Shorts, streaming providers can not only captivate this burgeoning demographic but also promote long-form content and subscriptions, potentially unlocking new revenue streams within their ecosystems.

Furthermore, Quickplay is collaborating with GluedIn to enhance the front-end experience, positing the companies as leaders in providing dynamic, interactive video solutions that align with current market trends. The combination of Quickplay’s advanced technology with GluedIn’s specialization in user-generated content is poised to redefine how users engage with short-form video.

Conclusion

Quickplay Shorts represents a pivotal advancement in engaging audiences, particularly Gen Z, as streaming companies navigate their future in a competitive landscape characterized by short-form content consumption. The introduction of this innovative tool not only accentuates the shift towards shorter, more digestible content formats but also solidifies Quickplay's commitment to adapting and thriving in an ever-evolving media environment. The future of streaming looks promising with Quickplay leading the charge into this new era of digital engagement.