2025 Sanrio Character Awards Results: A Celebration of Adorable Icons
In an impressive culmination of enthusiasm for beloved characters, Sanrio has unveiled the results of the 2025 Sanrio Character Awards, marking an incredible 40 years since its inception. Held annually, this competitive event invites fans to vote for their favorite characters, and this year, it achieved a record-breaking total of 63,167,696 votes—an impressive 111% increase over last year’s participation.
The Top Three Characters
Claiming the coveted first place this year is none other than
PomPomPurin, who remarkably made a comeback to the top after holding the 4th position last year. With significant support both domestically and from international fans, PomPomPurin maintained the lead from the early stages of voting straight through to the final announcement, marking his fourth win in total after a nine-year hiatus.
Following PomPomPurin in the second and third spots were
Cinnamoroll and
Pochacco, respectively, showcasing the enduring popularity of these beloved canine characters. Cinnamoroll, who previously held five consecutive titles, came in second this year, while Pochacco secured the third position, highlighting a significant resurgence in his fanbase over the past few years.
Notably,
Ahiru no Peckuru, a character that has been around since 1994, made a nostalgic return to the top 10 after a 31-year absence, further demonstrating how these characters resonate across generations.
Celebrating Versatility and Milestones
Other prominent figures in the rankings include
Kuromi, celebrating her 20th anniversary and finishing in fourth place, and the ever-iconic
Hello Kitty, who landed fifth after her 50th anniversary last year. The strength of these world-renowned characters is a compelling testament to their lasting appeal.
In the sixth and seventh positions were the anniversary characters
My Melody and
Little Twin Stars, followed by
Hangyodon, who celebrated his 40th anniversary ranking eighth. The popular male character unit
Happy Danbui, consisting of Pochacco, Hangyodon, and others, also managed to land within the top 20.
Character Comments and Special Awards
The excitement didn't end with the rankings. The top three characters expressed heartfelt thanks to their fans:
- - PomPomPurin exclaimed, "Wow! Thank you all for your support! Let's celebrate with a big pudding!"
- - Cinnamoroll shared, "Thank you for all your support! I’ll always be by your side!"
- - Pochacco joyfully stated, "I secured third place! Thank you all! Let's keep going together!"
Additionally, special awards were announced, including the
40th Anniversary Special Award presented to
Tiny Chum for being the character that ranked 40th. The
Jump-Up Award, given to characters that made significant upward movements in the rankings, recognized
Choco Cat, which jumped from 46th to 24th, and
Puwawa, who climbed from 82nd to 60th place.
Global Success of Sanrio Characters
PomPomPurin’s appeal transcended borders, achieving first place in nine different countries and territories, solidifying his global popularity. The
2025 Sanrio Character Awards also recognized partners, with
Rappy x Sanrio Characters claiming the top spot in the partner category, reflecting the collaborative spirit that Sanrio characters embody.
Thank You Celebration Festival
Starting July 2nd, Sanrio stores across the country will hold the
Thank You Celebration Festival to express gratitude to fans. This event will include exclusive merchandise and limited-edition gifts for attendees.
The Sanrio Character Awards provide an engaging platform for fans to connect with the joy and creativity of these iconic characters, and with such tremendous participation, the future looks bright for even more enchanting stories to unfold.
For more detailed results and rankings, you can visit the official website
here.