CoCo Bubble Tea Partners with Bubble Bar to Accelerate European Growth Strategy

CoCo Bubble Tea and Bubble Bar: A Strategic Partnership in Belgium

CoCo Bubble Tea, a leading brand in bubble tea, has recently forged a strategic partnership with Bubble Bar, a prominent player in the Belgian bubble tea market, situated in Charleroi. This collaboration aims to drive growth for CoCo in key cities across the Benelux region. Highlighting the importance of localized strategies, this partnership seeks to blend innovative product offerings, standardized operations, and local market insights to enhance customer experiences with bubble tea that resonates with European consumers.

Founded in 2014 in Antwerp, Bubble Bar has been a pioneer in introducing the creative and quality elements of bubble tea to Belgian customers. The director of Bubble Bar expressed that the partnership with CoCo enables the expansion of their vision while maintaining the local flavors and uniqueness that define their brand. Through this partnership, CoCo integrates its global operational systems and product development capabilities with deep insights into local consumer preferences to foster a more adaptive and customer-centric expansion model, solidifying its market presence.

CoCo's Expanding Footprint in Europe

CoCo entered the Benelux market three years ago and currently operates five stores in the Netherlands, with plans to expand this number to 17. In Belgium, CoCo has three stores located in Brussels, Antwerp, and Leuven, with ambitions to increase this number to 14 establishments. The brand has also established locations outside Benelux in cities like Berlin and Düsseldorf, with plans to open a Frankfurt store in the first half of 2026, reflecting consistent growth in the German market.

Future expansions are also on the horizon, with locations set to open in Budapest, Bijlmer in Amsterdam, and Malaga in Spain. Additionally, CoCo has recently ventured into Armenia and Egypt, further solidifying its international footprint. According to Research Markets, the European bubble tea market is projected to grow from $686 million in 2025 to $1.22 billion by 2032, achieving an average annual growth rate (CAGR) of 8.6%. Persistent Market Research identifies Germany, France, the United Kingdom, and the Netherlands as the most dynamic markets where Asian-style beverages are surging in popularity. Analysts attribute this growth to Generation Z's increasing demand for visually appealing, customizable, and shareable drinks, propelling bubble tea into the mainstream market.

Warren Chen, the General Manager of CoCo Bubble Tea, shared, "We are encouraged by the market dynamics and are confident in our long-term vision for Europe. By collaborating with established regional partners, we are building a network rooted in cultural proximity to our customers and operational excellence."

A Unified Global Supply Chain and Local Innovations

CoCo supports its expansion strategy through an integrated global supply chain and local optimization efforts. A centralized customs and distribution center in the Netherlands enhances cost-efficiency, ensures compliance with European food safety standards, and maintains a steady inventory turnover. Currently, CoCo's logistics and supply chain network covers most of Europe, positioning itself to effectively support ongoing expansion plans. Moreover, the company invests in developing local capabilities, with a specialized training center in the Netherlands providing operational and barista training for partners to adopt best practices and maintain consistent service quality.

The diversity of product offerings is another critical strength for CoCo. The company presents a broad array of beverages, including drinks featuring bursting pearls, milk teas, and fruit teas. Its research and development teams adeptly combine global innovations with flavors tailored to local customs, aiding the brand in appealing to consumers from various cultural backgrounds.

Entrepreneurs and operators interested in franchise opportunities can learn more at CoCo's Franchise Page.

About CoCo Bubble Tea

Founded in 1997, CoCo Bubble Tea is a globally recognized bubble tea brand known for its commitment to high-quality ingredients, standardized preparation methods, and ongoing product innovations. The company continues to expand its international presence through a combination of company-owned stores and franchise partnerships. For further information, visit CoCo's Official Website.