#Japan #Tokyo #Deep-Tech #Marche #Livanes Capital

Joint Development of PoC Support Scheme for Deep-Tech Startups

In an innovative collaboration, Marche Co., Ltd., a marketing support company based in Shibuya, Tokyo, led by CEO Yusuke Mizushima, and Livanes Capital, a venture capital firm focused on research and development support based in Shinjuku, Tokyo, headed by President Masahiro Ikegami, have joined forces to create a support scheme specifically for deep-tech startups. This PoC (Proof of Concept) support scheme is designed to guide startups from customer needs and sales strategy development to successful market entry, thereby propelling the societal implementation of cutting-edge technological innovations originating from Japan.

Background of the Partnership

Deep-tech startups are often equipped with groundbreaking technologies but face numerous challenges in reaching commercialization, including funding procurement, adapting to the market, and developing effective sales strategies.

Marche has successfully supported over 100 startups, offering comprehensive assistance, which includes crafting marketing strategies, establishing management accounting foundations, and designing channels and user experiences from a holistic business perspective.

Meanwhile, Livanes Capital provides broad support for research and development-driven ventures, offering small investments, corporate business assistance, and nurturing talent. Their efforts focus on constructing robust management foundations that facilitate the societal implementation of advanced technologies.

Through this partnership, both companies aim to reduce barriers in the process of social implementation for deep-tech startups, accelerating their journey towards commercialization.

Details of the Collaboration

The core of this partnership is the establishment of the PoC support scheme. This integrated approach encompasses everything from redefining business hypotheses to market launch, specifically focusing on the following characteristics:

1. Clarifying Customer Profiles and Building Sales Strategies: By leveraging insights from management accounting and user experience design, the scheme will facilitate the development of channels and messaging that effectively align with sales outcomes.

2. In-depth Understanding of Research Technology and Team Support: For startups emerging from research and development backgrounds, the initiative will help establish the required organizational, human, and financial structures crucial for their business success.

3. Designing Strategies from PoC Execution to Sales Channel Development: Utilizing insights gained during the PoC phase, practical measures will be developed to strategize market launch and sales expansion.

This support framework prioritizes addressing common challenges faced during the initial phases, such as uncertainty about potential markets and the justification of budgets, through a hands-on, practical approach.

Company Overview

Marche Co., Ltd.

• - Location: 1-51-1 Hatsudai, Shibuya-ku, Tokyo
• - Representative: CEO Yusuke Mizushima
• - Established: September 2020
• - Business Focus: Marketing support for startups and new businesses
• - Website: Marche

Livanes Capital Co., Ltd.

• - Established: January 6, 2020
• - Capital: ¥50,000,000
• - Location: 1-4 Shimomiya, Shinjuku-ku, Tokyo, Iidabashi Gokai Building 5F
• - Representatives: President Masahiro Ikegami, Director Shuichiro Takahashi
• - Business Focus: Human capital support and management foundation development for early-stage deep-tech ventures.
• - Website: Livanes Capital

Contact Information

For inquiries, please contact the Public Relations Department at Marche Co., Ltd. via their contact form.