FANCL Cleansing Oil
2025-05-09 02:35:35

FANCL's Popular Black Micelle Cleansing Oil Surpasses 5 Million Sales in Just 2 Years

Overview of FANCL's Achievement



FANCL has recently announced a remarkable milestone for its Mild Cleansing Oil: Black & Smooth product, which has sold over 5 million units since its launch in April 2023. This success places it among the most popular cleansing oils available, particularly in the oily cleansing market where it has held the title of No. 1 in sales for 15 consecutive years.

The Mild Cleansing Oil: Black & Smooth is not just a standard cleansing oil; it incorporates key ingredients such as activated charcoal and adsorption mud designed specifically for pore cleaning. This innovation reflects the growing demand in the skincare industry, where consumers increasingly seek products that not only remove makeup but also effectively clean out congested pores. This alignment with market trends has surely contributed to its impressive sales figures, amounting to 500 million units within just two years.

In addition to its strong sales performance, the product secured 2nd place in the cleansing category at the Rakuten Best Cosmetics 2024 awards, indicating its popularity across various external e-commerce platforms, where sales have surged to 139% year-on-year.

Product Features



This cleansing oil boasts a remarkable formula that maintains the moisturizing properties of its predecessor while adding porous cleansing agents for pore care. Ingredients like black rice extract and black soybean extract ensure hydration while effectively removing dirt and impurities from the skin. The adsorption mud comprises natural elements such as pyrophyllite, quartz, and kaolin, enhancing its cleaning capability.

The Importance of Pore Care in Upcoming Seasons



As we approach the warmer months, the likelihood of clogged pores rises due to increased oil and sweat production. It becomes crucial to meticulously remove makeup while ensuring the pores do not accumulate dirt. By incorporating daily cleansing with a focus on pore care, users can significantly improve their skin's texture and appearance.

To optimize effectiveness, users should massage areas with roughness or visible pores for about 10 seconds during cleansing. This technique allows the oil to penetrate the pore and dislodge stubborn debris, making the skin feel exceptionally smooth after washing off.

In conclusion, FANCL’s Mild Cleansing Oil: Black & Smooth not only demonstrates exceptional sales growth but also showcases the brand's commitment to meeting evolving skincare needs. This product is a testament to the demand for versatile cleansing solutions that prioritize both makeup removal and deep pore care, setting a new standard in cleansing oil formulation.

Usage Tips


For maximum results and a satisfying experience, apply a suitable amount of oil to dry hands and gently massage the product onto a dry face. Focus on areas prone to congestion and finish by emulsifying the oil with water to transform it into a milk, ensuring thorough cleansing.

Whether you are a skincare enthusiast or simply seeking an effective makeup remover, this product may well become your new go-to in the quest for clearer, healthier skin.


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Topics Consumer Products & Retail)

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