It's a 10® Haircare Launches Innovative Uber Ad Campaign for Beauty Enthusiasts

In a groundbreaking move to engage beauty shoppers, It's a 10® Haircare has unveiled a unique advertising campaign within the Uber app. This initiative targets customers on their journeys to key beauty retailers such as Ulta Beauty and Sally Beauty. With an emphasis on geo-targeted advertising, the approach is highly relevant and immersive, aiming to create meaningful connections with prospective consumers.

The campaign spans across ten major U.S. markets, including Los Angeles, Houston, Chicago, Miami, Las Vegas, San Diego, New York City, Phoenix, Dallas, and Atlanta. Riders en route to these major beauty stores will experience curated advertising tailored for them, aiming to enhance brand awareness and encourage visits to the physical stores.

Carolyn Aronson, Founder and CEO of It's a 10® Haircare, expressed her enthusiasm about the partnership with Uber, stating, "This collaboration is a unique opportunity for us to connect with beauty lovers in a dynamic environment. Our aim has always been to express the simplicity and effectiveness of our products to a broad audience, and Uber's platform allows us to do just that."

This bespoke approach showcases the brand's flagship product, the Miracle Leave-In, which is designed for varied hair types and has been a consumer favorite since its introduction. The Uber advertising campaign is projected to create thousands of impressions, allowing It's a 10® Haircare to deliver messages that are not only highly targeted but contextually relevant to the consumer's immediate experiences.

Jeff Aronson, President of It's a 10® Haircare, added, "Our advertising strategy goes beyond conventional approaches. By leveraging precise data targeting within the Uber app, we convert ride time into productive brand interaction. This innovative campaign moves potential customers from simply being aware of our brand to considering a purchase while they travel to beauty retailers."

The use of high-resolution visuals and engaging videos in the Uber app is designed to create a memorable advertising experience. Customers will find themselves in an engaging environment, evoking the essence of the products they may soon purchase. This initiative is not just about visibility; it's about transforming customer journeys into moments that can make a difference in their beauty routines.

These efforts are possible due to It's a 10® Haircare's commitment to a consumer-first strategy, blending high-quality products with marketing insights that resonate with their target audience. By encouraging beauty enthusiasts to visit popular retailers while exposed to effective advertising, It's a 10® Haircare emphasizes its dedication to providing simple yet powerful hair care solutions that cater to diverse needs.

To keep up with the latest updates from It's a 10® Haircare and learn more about their innovative products, follow them on social media at @itsa10haircare.

It’s a 10® Haircare is a leader in the professional hair care industry, offering high-quality products through salons and retailers worldwide. As one of the pioneering female-owned haircare brands, It’s a 10® remains committed to providing exceptional products that make every client’s hair feel and look its best.