#USA #Boca Raton #Chief Marketing Officer #MDVIP #Alyssa Schaefer

MDVIP Welcomes Alyssa Schaefer as Chief Marketing Officer

MDVIP, a leading company in personalized healthcare, has recently announced the appointment of Alyssa Schaefer as its new Chief Marketing Officer effective February 2, 2026. This significant leadership decision exemplifies MDVIP's commitment to understanding and supporting the needs of its patients and affiliated physicians in a changing healthcare landscape.

Alyssa Schaefer joins MDVIP with over 20 years of experience in brand strategy and performance marketing. Her extensive background includes a track record of successfully scaling businesses with unique value propositions, making her a perfect fit for MDVIP’s goals. Her primary focus will be to strengthen the company's consumer marketing efforts, enhancing brand awareness, and supporting the growth of physician practices, all while advancing the organization's mission to transform the primary care experience across the nation.

Prior to her new role at MDVIP, Schaefer served as the General Manager and Chief Experience Officer at Laurel Road, a digital banking platform dedicated to healthcare professionals. Her experience at Laurel Road provided her with vital insights into the unique challenges doctors face, including time constraints and burnout. By understanding these pressures, she developed solutions aimed at alleviating burdens and helping physicians meet their financial aspirations.

Larry Kutscher, CEO and Board Chairman of MDVIP, expressed his confidence in Schaefer's capabilities, stating, “As we continue building on MDVIP’s success, we’re investing in talent that deeply understands customer experience and the needs of our community.” Kutscher acknowledged Schaefer's experience in understanding the physician community's needs as essential to unlocking their full potential.

In her introductory comments, Schaefer stated, “MDVIP is where purpose and performance come together to make healthier lives happen. I’m thrilled to be building on the great momentum here and proud to join a company that gives physicians the time, tools, and relationships they need to deliver exceptional care.” She conveyed her enthusiasm about sharing MDVIP's narrative with a wider audience, encompassing both patients and physicians.

Earlier in her professional journey, Schaefer held significant leadership positions at American Express and American Express Global Business Travel, where she spearheaded global marketing strategies and collaborated with international sales and product teams. She currently advises Titan, an AI platform for the banking sector, regarding go-to-market strategies and product innovation.

Schaefer's joining comes at a pivotal time for MDVIP, which is celebrating 100 consecutive quarters of growth. This milestone underscores the increasing demand for a personalized and relationship-based primary care approach. By investing in top-tier talent like Schaefer, MDVIP is reaffirming its commitment to providing individualized healthcare experiences.

About MDVIP

MDVIP is the national leader in empowering physicians to offer personalized preventive and primary care. Over its 25+ years of operations, MDVIP has tirelessly worked to reimagine healthcare delivery. This is achieved by allowing affiliated physicians to reduce their patient panel sizes, enabling extended visit times and a focus on proactive health management and dependable care.

Today, MDVIP boasts over 1,400 affiliated physicians and more than 430,000 members across the United States, providing a distinct healthcare model that prioritizes prevention, wellness, and a strong, individualized patient-physician relationship. MDVIP's efforts have not gone unnoticed, as it has been recognized as one of the top 10 Executive Wellness Programs by Worth magazine and listed among Fortune's Best Workplaces in Healthcare. For further information, visit www.mdvip.com.