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Tokyo's Innovative Digital Currency Initiative: Details on Kita Ward's Upcoming Pokepay Launch

Tokyo's Kita Ward is making strides in digital innovation with plans to introduce its very own local digital currency by autumn 2026. This initiative aims to enhance regional industries and tackle local challenges. Under this project, the existing system used by Pocket Change, a group company of Digital Garage, called Pokepay, will serve as the foundation.

The Background of the Initiative

As part of the drive towards a cashless society, the Kita Ward administration aims to invigorate its local economy. For the fiscal year 2024, it already launched a digital voucher program utilizing PayPay. This program is designed to be adaptable for users and merchants alike, while also allowing for efficient data collection managed by the ward.

Digital Garage and its affiliated company, Pocket Change, have been heavily involved in the development of Shibuya Ward’s digital currency, “Hachipay”. The successful implementation of Hachipay demonstrates their capability to facilitate smart city initiatives and could potentially set a precedent for similar projects in Kita Ward.

Unique Features of the Pokepay Platform

The new Pokepay system will allow the creation of a dedicated application for Kita Ward, integrating multiple wallet functionalities. This will enable the issuance of points linked to various local programs, such as volunteer initiatives and government policies. The digital currency is designed not only to support economic revitalization but also to assist in the effective administration of local policies.

Future Campaigns

The digital currency program includes an extensive campaign set for the fall of 2026, with an anticipated issuance scale of 1.8 billion yen. This initiative will not only be available to residents but also to workers, students, and visitors in the area. The campaign will encourage wide participation and engagement from the community.

Statements from Key Figures

Kanako Yamada, the Mayor of Kita Ward, emphasized the significance of this initiative, describing it as a leading project to generate new energy in the area, particularly as Kita Ward will celebrate its 80th anniversary in 2026. The aim is to establish a robust cycle between individuals and the economy, paving the way for a vibrant local community.

Ikki Hayashi, CEO of Digital Garage, expressed optimism regarding the Pokepay partnership, highlighting the company's ongoing commitment to building original electronic money platforms for municipalities and educational institutions. He hopes that this digital currency will enhance convenience for residents and local businesses while contributing to the region's economic dynamism.

About Pokepay

Pokepay enables businesses to create their own digital value, allowing consumers to utilize a digital wallet on their smartphones for various online and offline payment needs. Offered as a SaaS/platform model, it simplifies the integration process for merchants by eliminating excessive initial costs and lengthy development times. With numerous features provided via API/SDK, the service is adaptable for retail, dining, and community engagement.

Pokepay has already been successfully utilized in various regions, including Fukui Prefecture and projects such as Hachipay in Shibuya and additional local currencies in other city administrations.

Conclusion

The upcoming launch of Kita Ward's digital currency powered by Pokepay marks a significant milestone in the evolution of community-oriented digital solutions in Japan. With a focus on enhancing local economies and ensuring a seamless integration of cashless technology into everyday life, this initiative is poised to set a benchmark for future developments in urban economic strategies.