#Japan #Nagano #Mushrooms #Misuzu Life #Tatsuya Kiuchi

Misuzu Life's New Leadership and Vision

Misuzu Life Co., Ltd., a pioneer in the cut Buna-shimeji mushroom market, has announced the appointment of Tatsuya Kiuchi as the new Chief Executive Officer effective October 1, 2025. This transition comes as the company prepares to celebrate its 35th anniversary in 2026, during which it aims to focus on enhancing product quality and developing new offerings that are aligned with market needs.

A Strong Leadership Transition

Tatsuya Kiuchi, previously the Chief Financial Officer, steps into the CEO role while former President Shuhei Shimizu will continue to support the new executive structure as an advisor. This transition underscores Misuzu Life’s commitment to leveraging experienced leadership to guide its strategic initiatives.

Kiuchi has an impressive background in finance and management, with a career that began after graduating from Kobe University in 1996. He initially joined a prominent auditing firm and has since taken significant roles within various organizations, culminating in his position at Misuzu Life. As a certified public accountant and a certified mushroom master, Kiuchi brings a unique perspective to the agricultural sector.

Commitment to Quality and Culinary Magic

In his inaugural comments as CEO, Kiuchi articulated the core values upheld by Misuzu Life, which include a heartfelt approach to delivering quality food products described as “the spirit of hospitality.” He emphasized the importance of quality in their signature cut Buna-shimeji mushrooms and the company's objective of clearly communicating the benefits and culinary possibilities of mushrooms to consumers.

Kiuchi believes it is essential not only to produce high-quality products but also to educate the market on their value. His vision includes dispelling misinformation about mushrooms and highlighting their role as a nutritious superfood.

Pioneering the Mushroom Market

Misuzu Life prides itself on being at the forefront of the cut Buna-shimeji industry, continuously working to enhance the appeal of its products. The company’s slogan, “From the Satoyama to ‘GochiSOUL,’” encapsulates its dedication to not only nourishing the body but also fostering community connections and environmental sustainability. By reflecting on the idea of hospitality, Misuzu Life aims to create a deep appreciation for its mushrooms, ensuring that they are enjoyed in homes across Japan and beyond.

The company, founded in 1991, operates from its headquarters in Nagano Prefecture and focuses on developing a diverse range of products including fresh and frozen cut Buna-shimeji mushrooms. Misuzu Life's mission is to make delicious and intelligent food choices accessible while adding joy to everyday meals.

Looking Ahead

As Misuzu Life gears up towards its 35th anniversary, the focus will not only be on maintaining high quality in its existing products but also on exploring new ventures and innovations that resonate with evolving consumer preferences. Under Tatsuya Kiuchi's leadership, the company is set to embark on an exciting journey that aims at expanding the mushroom market, all while adhering to its founding principles.

For more information about Misuzu Life and their product offerings, visit their official website here.