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Nitto Towel's Exciting New Event: A Challenge of 2026 Types of Towels

In the vibrant heart of Tokyo's Nihonbashi area, Nitto Towel Co., known for its iconic yellow building, is kicking off an innovative exhibition titled “Challenge of 2026 Types of Towels”. This extraordinary event is set to take place at their main store from February 2 to February 12, 2026. Over ten dynamic days, visitors will experience a unique interaction with the world of towels as they witness a completely evolving display that aims to count up to an impressive total of 2026 different styles.

What to Expect

The exhibition takes off in an unconventional manner. On the very first day, attendees will see only a single towel displayed. This starting point is symbolic; it underscores the journey from one item toward a vast assortment of 2026 styles over the duration of the event. Leveraging their position as a wholesaler, Nitto Towel will invite collaborations from manufacturers and suppliers nationwide, allowing a gradual “growth” of towel handkerchiefs on display. The end result remains a mystery, engaging visitors through its process and showcasing a real-time transformation unfolding in front of their eyes.

Representing the first towel is no ordinary selection; it reflects the personal memories of the company’s president, Takahiro Toriyama. This special piece aims to resonate deeply with visitors, inviting them to connect emotionally with the origins of the collection.

Event Highlights

A Narrative of Unexpected Journeys

The core story behind this exhibition is about the unpredictable journey to collect 2026 unique towels. Rather than the neatly arranged shelves typical of retail shops, this event embraces the raw excitement of a busy wholesale setting. On the opening day, the first towel—a memento dear to Toriyama—will be unveiled and will set the stage for a narrative journey characterized by heartfelt connections and shared experiences.

Schedule Overview

• - Event Name: Challenge of 2026 Types of Towels
• - Dates: February 2 to 6, 9 to 10, and 12 to 14, 2026 (10 days total)
• - Operating Hours: 9:00 AM to 3:00 PM (final day until 5:00 PM)
• - Venue: Nitto Towel Main Store, located at 6-3 Yokoyama-cho, Nihonbashi, Tokyo (the “Yellow Building”).
• - Entry Requirement: Visitors must register via Nitto Towel’s official LINE account (registration provides special benefits).
• - Sales Start Date: Sales will begin progressively on February 3, with quantity limitations per design.

Special Events and Activities

On February 14, a celebratory finale will be held featuring a Mochitsuki (rice cake pounding) event in collaboration with a nearby towel café named Butterfly Effect from 2:00 PM to 4:00 PM. Participants can enjoy various flavors, including chocolate and kinako, with no admission fee. The grand finale of the towel challenge will occur afterward, culminating in a day of excitement and community spirit.

Frequently Asked Questions

1. Why 2026 Types? 2026 marks a year when we want to challenge the norm and aim for the unprecedented within the industry.
2. Why start with just one towel? The focus is on the journey of creation, appreciating the narrative over simplicity.
3. Why LINE registration? It enhances the live experience and creates community engagement.
4. What will the final display look like? It's anticipated to be an organized chaos, showcasing the intensity of towels that’s expected from a wholesaler.
5. Why recommend towels as gifts? With such a range to choose from, selecting the perfect towel becomes a thoughtful process in itself.

Additional Information for Media

The exhibition is open for media coverage throughout its duration, offering various opportunities to capture the unique unfolding of each day’s events. Interviews can be scheduled with president Takahiro Toriyama, and coverage of the wholesale operations is encouraged.

For media inquiries:

• - Contact: Takahiro Toriyama, CEO
• - Phone: 03-3663-0801
• - Email: [email protected]
• - Website: Nitto Towel

Join Us in This Thrilling Journey

Mark your calendars for this incredible event! Witness an unprecedented challenge in the towel industry and discover the heart behind each thread of fabric.