Exciting New Launch: Butters Cheese Pie Debuts for Casual Snacking
Starting on August 7, 2026, the popular craft butter sweets brand Butters will launch the highly anticipated 'Butters Cheese Pie' across all its permanent stores and long-term event locations. Initially introduced at the Hanshin Umeda Main Store, the Cheese Pie has already impressed customers with its delightful taste and convenient packaging.
The Butters Cheese Pie is designed as a casual treat for various occasions, such as travel snacks, informal gifts, or as a thoughtful offering when visiting family during the Obon season. Made with a crispy and pleasantly chewy pastry that wraps around rich Dutch Edam cheese, this delicious item offers a unique balance of flavors with a gentle sweetness from powdered sugar. Its light and appetizing taste ensures that you won’t get tired of it easily, making it a perfect companion for any outing or gathering.
Butters prides itself on its prime locations: the Shinyokohama Cubic Store, Sendai S-PAL Store, and Minamoa Hiroshima Store, all conveniently situated in major train terminals. In addition to the new Cheese Pie, visitors can also find other exquisite products, like the 'Craft Butter Cake' and 'Butters Gift Box', ideal for formal occasions or as last-minute gifts before embarking on a journey.
The Butters Cheese Pie is carefully crafted, providing a satisfying crunch with every bite. Its flavor profile combines the creamy richness of Edam cheese with a subtle sweetness, appealing to a wide audience and ensuring a comforting, familiar experience with each taste.
Set to be officially released on August 7, 2026, the Cheese Pie will be available at permanent Butters stores, including:
Moreover, the Cheese Pie was initially available at the Hanshin Umeda Main Store POP-UP, receiving a warm reception from early customers.
To celebrate the nationwide launch, Butters will offer a special lottery coupon to its LINE friends, where 20 lucky participants will win a complimentary Cheese Pie. The lottery will take place on the same day as the product release. To participate, users must be registered as friends on Butters' official LINE account and follow the provided instructions to enter.
Upon winning, customers can redeem their Cheese Pie between August 7 and August 16, 2026, when they make a purchase of 500 JPY or more at any Butters permanent location or the Hanshin Umeda POP-UP Store. Additionally, all participants will receive a consolation prize of a 'Craft Butter Cake' if they do not win the Pie.
Butters remains committed to providing the highest quality craft butter sweets, respecting traditional methods while innovating with modern flavor combinations. With its ethos centered around sustainability and local sourcing, Butters is dedicated to preserving and passing down the art of confectionery for future generations.
For further details about Butters products or to stay updated with their latest news, visit their official website at Butters Official Site or follow them on Instagram @craft_butters.
The Butters Cheese Pie is designed as a casual treat for various occasions, such as travel snacks, informal gifts, or as a thoughtful offering when visiting family during the Obon season. Made with a crispy and pleasantly chewy pastry that wraps around rich Dutch Edam cheese, this delicious item offers a unique balance of flavors with a gentle sweetness from powdered sugar. Its light and appetizing taste ensures that you won’t get tired of it easily, making it a perfect companion for any outing or gathering.
Butters prides itself on its prime locations: the Shinyokohama Cubic Store, Sendai S-PAL Store, and Minamoa Hiroshima Store, all conveniently situated in major train terminals. In addition to the new Cheese Pie, visitors can also find other exquisite products, like the 'Craft Butter Cake' and 'Butters Gift Box', ideal for formal occasions or as last-minute gifts before embarking on a journey.
Product Details
- - Product Name: Butters Cheese Pie
- - Price: 889 JPY (8 pieces, tax excluded)
Highlights of Butters Cheese Pie
The Butters Cheese Pie is carefully crafted, providing a satisfying crunch with every bite. Its flavor profile combines the creamy richness of Edam cheese with a subtle sweetness, appealing to a wide audience and ensuring a comforting, familiar experience with each taste.
Availability & Retail Locations
Set to be officially released on August 7, 2026, the Cheese Pie will be available at permanent Butters stores, including:
- - Shinyokohama Cubic Store
- - Sendai S-PAL Store
- - Minamoa Hiroshima Store
Moreover, the Cheese Pie was initially available at the Hanshin Umeda Main Store POP-UP, receiving a warm reception from early customers.
Special Promotion
To celebrate the nationwide launch, Butters will offer a special lottery coupon to its LINE friends, where 20 lucky participants will win a complimentary Cheese Pie. The lottery will take place on the same day as the product release. To participate, users must be registered as friends on Butters' official LINE account and follow the provided instructions to enter.
Upon winning, customers can redeem their Cheese Pie between August 7 and August 16, 2026, when they make a purchase of 500 JPY or more at any Butters permanent location or the Hanshin Umeda POP-UP Store. Additionally, all participants will receive a consolation prize of a 'Craft Butter Cake' if they do not win the Pie.
Butters remains committed to providing the highest quality craft butter sweets, respecting traditional methods while innovating with modern flavor combinations. With its ethos centered around sustainability and local sourcing, Butters is dedicated to preserving and passing down the art of confectionery for future generations.
For further details about Butters products or to stay updated with their latest news, visit their official website at Butters Official Site or follow them on Instagram @craft_butters.
Topics Consumer Products & Retail）
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