Hightouch Welcomes Adam Greco as New Product Evangelist to Drive Data Innovation

Hightouch Announces Adam Greco as Product Evangelist

Hightouch, the standout company in the composable Customer Data Platform (CDP) and AI decision-making landscape, is making waves with the recent announcement of Adam Greco's appointment as the new Product Evangelist. An industry veteran with an impressive two-decade-long background in data and analytics, Greco's expertise is expected to play a pivotal role in Hightouch's ambitious growth strategy.

Hightouch has demonstrated substantial growth over the past year, more than doubling its revenue, primarily by enabling marketers to transform their data warehouses into actionable platforms for enhanced business growth. By integrating advanced AI and machine learning capabilities, the company has successfully displaced traditional CDPs from key players such as Weight Watchers, PetSmart, and Accor. Greco's wealth of experience and industry knowledge will be crucial as Hightouch works with enterprises to unlock the full potential of their data sets.

Greco’s career trajectory includes highlighted roles where he actively shaped data strategies, including his position at Omniture as one of the earliest customers and employees. His insights have empowered countless marketers to optimize their digital environments, resulting in more effective and engaging online experiences. Renowned as an author and speaker, Greco has contributed to the domain with impactful publications, including the definitive guide to Adobe Analytics, further showcasing his influence in digital marketing practices.

With a past that includes strategic roles at Salesforce and Amplitude, Greco has served as a reliable consultant for numerous organizations modernizing their data infrastructures. His contributions extend to sitting on the boards of several data-focused technology organizations, illustrating his commitment to advancing the industry.

At Hightouch, Greco aims to guide companies in harnessing the disruptive power of AI, focusing on fostering a culture of innovation and data-driven decisions among marketers. He emphasizes education and empowerment, ensuring that organizations can safely adopt new technologies while enhancing their operations.

Brian Kotlyar, VP of Marketing at Hightouch, expressed enthusiastic support for Greco's appointment, stating, "Adam possesses the essential knowledge required to execute digital transformations among major corporations. His ability to blend visionary ideas with practical know-how makes him a unique asset for our marketing goals. We are excited to leverage his passion for utilizing data as a driver for growth, which is in perfect alignment with our mission."

Greco himself shared his excitement about joining Hightouch, stating, "I'm eager to drive future initiatives in data activation. The opportunity to reshape how organizations utilize their data is vast, and I look forward to collaborating with the talented team at Hightouch to assist customers in navigating the complexities of modern data systems."

As innovation continues to be at the forefront of Hightouch’s strategy, the addition of Adam Greco heralds a new chapter for the company in enhancing personalized marketing solutions, optimizing operational efficiencies, and maximizing the use of data and AI across various sectors. Hightouch empowers organizations like PetSmart, Warner Music Group, and Spotify to leverage data for delivering personalized customer interactions while ensuring quick responses to market demands.

The future looks incredibly promising for Hightouch as it embarks on this journey with Adam Greco at the helm of their product evangelism efforts, potentially paving the way for groundbreaking developments in the marketing technology landscape.