#Japan #Shinjuku #Jaeger-LeCoultre #1931 Polo Club #LeCoultre

Exclusive Display of Jaeger-LeCoultre's 1931 Polo Club

Jaeger-LeCoultre invites watch enthusiasts to explore the exquisite beauty and craftsmanship of their latest collection, the '1931 Polo Club', at Isetan Shinjuku. Running from July 2 to July 8, this pop-up event showcases a range of iconic timepieces including the world-limited 'Reverso Tribute Minute Repeater' and 'Reverso Tribute Nonantième Enamel', which have made their highly-anticipated debut in Japan.

A Celebration of Craftsmanship and Innovation

The Reverso watch, originally designed in 1931 to withstand the rigors of polo matches, is a testament to both functional beauty and artistic expression. This year marks a centenary since the 1925 Paris Exposition des Arts Décoratifs—a pivotal moment for the Art Deco movement. The Reverso's unique blend of geometric beauty and practicality epitomizes the spirit of that era. At this event, visitors will have the opportunity to appreciate timepieces that resonate with the spirit of Reverso and the craftsmen of Jaeger-LeCoultre.

Reverso Tribute Minute Repeater: Priced at approximately ¥50,600,000, this masterpiece features a minute repeater mechanism housed within a case that reflects Art Deco aesthetics and is part of a limited series of 30.
Reverso Tribute Nonantième Enamel: With a price tag of approximately ¥12,496,000, this timepiece combines deep blue Grand Feu enamel with a semi-jumping hour feature, showcasing the poetic craftsmanship of the maison.
* Reverso Hybris Artistica Caliber 179: With a remarkable price of approximately ¥95,920,000, this watch blends innovation and artistry. It features a multi-axis tourbillon and intricate hand-engraved decorations on its reverso case, exemplifying the pinnacle of watchmaking.

Engage with the Masters of Time

During the event, attendees will have the unique opportunity to interact with a dedicated watchmaker and an authorized engraver, both of whom will be present on a rotating daily schedule. This offers a rare glimpse into the world of watchmaking, the dedication to tradition, and the innovations that define the field.

The Story of Reverso

Since its inception in 1931, the Reverso has transcended time, becoming a symbol of enduring design and craftsmanship. Its adaptability to contemporary tastes while remaining true to its roots demonstrates the evolution of this iconic timepiece. Today, the Reverso continues to be a canvas for creative expression, adorned with enamel, engravings, and gemstones, all reflecting the spirit of the time when it was born.

Unmatched Experience Awaits You

The 1931 Polo Club event is more than just a display; it’s an opportunity to engage with a legacy that has redefined luxury watchmaking. The interplay of elegance and performance speaks to the heritage of Jaeger-LeCoultre, reinforcing its status as the 'watchmaker's watchmaker'. Join us at Isetan Shinjuku, where timepieces and timeless craftsmanship come together.

Event Details

Date: July 2 (Wed) - July 8 (Tue) 10:00 AM - 8:00 PM
Location: Isetan Shinjuku Main Building 1F, The Stage
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo, Japan
Contact: Jaeger-LeCoultre Tel: 0120-79-1833
Official LINE Account: Jaeger-LeCoultre LINE

Don't miss this exclusive chance to witness the beauty and artistry of Jaeger-LeCoultre's timepieces!