GDX Hosts Special Lecture on Future of Furusato Tax Donations and Marketing Strategies

Special Lecture on Furusato Tax Donation

The General Incorporated Association for Municipal DX Promotion (GDX) is thrilled to announce an upcoming special lecture at the "Furusato Tax Donation Survey Report Meeting" scheduled for July 30, 2025. Renowned expert Ryo Yanai from Inglywood's Retail DX Business Unit will share insights on navigating the future of Furusato Tax donations under the topic "How Donations Will Continue to Grow Beyond October 2025: Essential Marketing Strategies."

Overview of the Seminar

The discussion will focus on the anticipated ban on point programs within the Furusato Tax portal sites from October 2025. In preparation for this change, a surge in donations is expected by the end of September. This seminar aims to equip participants with effective marketing strategies that not only boost donations in the short term but also solidify long-term growth.

1. Key Topics Covered:
- Optimization strategies in major portals like Rakuten
- Successful case studies to learn from
- Mid-long term expansion strategies for donations, highlighted by Amazon’s growth during July’s Prime Day

Participants will take away practical insights, including foundational strategies and actionable PDCA (Plan, Do, Check, Act) cycles, instrumental for immediate application before the September deadline.

Presenter Profile

Ryo Yanai
Position: EC Consulting Team, DX Solutions Division
Inglywood Retail DX Business Unit

With a strong background in web industry recruitment, advertising, and new service planning, Mr. Yanai has been actively involved in managing Furusato Tax portal sites since 2015. Having joined Inglywood in July 2024, he focuses on enhancing operational support tailored to the unique features of various EC malls.

Highlights of the Event

- Date and Time: July 30, 2025, from 10:00 AM to 11:30 AM (Doors open at 9:50 AM)
- Format: Online event via Zoom (Link will be emailed two days prior to the event)
- Participation Fee: Free
- Capacity: 100 participants (First come, first served basis)
- Target Audience: Municipal staff, GDX members

Free Materials Provided

Every participant will receive a copy of the "Furusato Tax Donation Survey Report," which compiles findings based on insights from over 300 Furusato Tax representatives, elucidating the operational realities of the system. The report also identifies common challenges faced by municipalities and features successful organizations.

Registration Process

To register for the online seminar, please visit the following link: Registration Form. If you encounter any issues accessing the link, you can also sign up via email: [email protected], or by phone at 03-6683-0106.

About GDX

The General Incorporated Association for Municipal DX Promotion (GDX) is dedicated to advancing digital transformation within local governments, aiming for sustainable community development. In collaboration with various municipalities, GDX supports the resolution of local challenges and the creation of innovations utilizing digital technologies. The organization acts as a bridge between local governments and businesses to accelerate regional revitalization through digital transformation. For inquiries, feel free to contact us at: