Hisense Unveils Bold Vision for AI-Driven Future at CES 2025

At the CES 2025, Hisense, a leading player in the consumer electronics and home appliances sector, revealed a groundbreaking vision powered by artificial intelligence (AI). This announcement highlighted significant advancements in display technology, featuring their latest TriChroma LED TV and an impressive 136-inch MicroLED screen, in addition to innovative smart home solutions.

With over 55 years of innovation under its belt, Hisense is committed to redefining technological possibilities across all domains, from home entertainment to intelligent living, emphasizing their aim to become a leading technology enterprise. The year 2024 marked a pivotal moment for Hisense; the company achieved a tremendous 63.4% share of the global market in the TV segment for screens 100 inches and larger in the third quarter. This statistic illustrates Hisense's dominance in the large screen market, while they also secured the second position globally in the premium TV segment with a remarkable 24% market share in the same period. Furthermore, Hisense products have made significant headway in various international markets, consistently ranking in the top three.

The crux of Hisense's future vision revolves around AI, with a focus on making technology more intuitive and effective. The Hi-View AI engine is engineered to optimize image and sound quality in real-time. This advanced feature allows users to engage with their TVs in novel ways, providing personalized content recommendations and seamless interaction for entertainment discovery.

With a keen focus on intelligent design, Hisense promotes innovation across the entire home ecosystem, from displays to appliances, ensuring exceptional consumer experiences. Their products range from smart appliances that suggest recipes to air conditioners seamlessly integrating into intelligent home systems, crafting smarter and more efficient environments for users around the globe.

Revolutionizing Display Technology

Hisense continues to innovate, adapt, and deliver products that exceed consumer expectations while reshaping their perceptions of future screen technology. Their newly introduced RGB local dimming technology employs independent red, green, and blue LED chips to achieve unprecedented brightness, contrast, and color accuracy, reaching up to 97% of the BT.2020 color space. Additionally, the new 136-inch MicroLED screen boasts pixel-level self-emissive precision combined with a stunning brightness of up to 10,000 cd/m², resulting in vibrant and realistic images. This innovation not only sets new benchmarks but also paves the way for significant advancements in display technology over the next decade.

Building Trust Through Partnerships

Strategic partnerships remain central to Hisense's global growth strategy. The brand continues its long-standing relationship with FIFA, demonstrating its commitment to bringing people closer to the sporting moments they cherish through sponsorship of the FIFA Club World Cup 2025™. As part of this partnership, Hisense announced its first worldwide campaign for this exciting tournament, themed “Own the Moment,” encouraging everyone to embrace life fully by taking control of their moments in a confident and decisive manner, whether faced with challenges, performances, or significant life events. Hisense is dedicated to creating more meaningful and enjoyable moments for fans worldwide, further solidifying its leadership in technological excellence. Notably, Hisense will be the first brand to showcase the FIFA Club World Cup 2025™ trophy at its CES 2025 booth on January 7, 2025.

From the breathtaking realism of its display technology to AI-driven appliances and solutions, Hisense is steadfast in its promise of innovation that enhances everyday life. Experience the latest breakthroughs from Hisense at CES 2025 from January 7 to 10 at LVCC, Central Hall - Booth 16625. For more information, visit the global Hisense website.

About Hisense

Hisense is a renowned global brand specializing in appliances and consumer electronics. According to Omdia, it ranked second globally for the total number of televisions shipped and claimed the top spot for TVs over 100 inches. The company has rapidly expanded its reach to over 160 countries and focuses on multimedia products, household appliances, and intelligent computing solutions.