USA, France, and Canada Topped the List of Most-Visited Countries for 2025

Holafly's Global eSIM & Travel Report 2025-2026

In a recent revelation by Holafly, the USA, France, and Canada have again secured the top spots in the list of the most-visited countries for 2025. This ranking indicates not only the sheer number of international travelers flocking to these destinations but also highlights evolving cultural and emotional preferences driving modern tourism.

Each year, Holafly compiles their Global eSIM & Travel Report, showcasing international travel trends in conjunction with the needs of contemporary tourists. This year's findings, unveiled at the World Travel Market (WTM) in London, underscore the persistence of the USA as the premier destination, drawing in a projected 68 million international visitors in 2025, despite a decrease from the 79 million recorded in 2019. This attrition in visitor numbers points to a broader trend of evolving travel experiences rather than a decline in popularity.

Interestingly, the USA's rich tapestry of urban energy combined with its natural diversity keeps it appealing to foreign visitors, maintaining its allure amidst a global travel landscape that is continually changing.

On the other hand, France remains an irresistible beacon for travelers, steeped in a blend of artistic heritage and fashionable sophistication that continues to enchant the global populace. Similarly, Canada’s rise in popularity is attributed to its pristine natural landscapes, welcoming culture, and genuine experiences that resonate deeply with today’s travelers.

Following these leaders are Italy and Spain, both powerhouse travel destinations from Europe, known for their rich cultural legacies and breathtaking aesthetics. Australia holds its ground as a favorite as well, appealing to adventurers seeking expansive outdoor activities and unique experiences across its landscapes.

Germany and the United Kingdom showcase their vibrant cultural and economic infrastructures, continuing to attract visitors looking for rich history and modern amenities. Meanwhile, Japan captivates travelers with the harmonious coexistence of deep-rooted traditions and cutting-edge advancements. Rounding out the top ten is Portugal, reflective of the increasing appreciation for destinations that offer both familiarity and warmth, paired with an unmistakable charm.

A notable takeaway from this report is the shift in global travel dynamics; nearly every international traveler ventured into at least one new country this year, with 46.4% experiencing their first visit to these destinations. Loyalty appears to be escalating as well, with an average of 74% of tourists expressing intentions to revisit these popular spots.

Pablo Gómez, a spokesperson for Holafly, mentions, “Travelers in 2025 are searching for experiences that hold significance. The destinations topping this year’s list are successful because they provide a holistic experience—travelers are beginning to view entire countries rather than just single cities.” This shift towards intentional and meaningful travel reflects a burgeoning engagement with the world that transcends mere visits.

About Holafly

Holafly stands at the forefront of eSIM technology, providing connectivity solutions in over 200 global destinations. With a trust rating of 4.5/5 on Trustpilot and a thriving user base of over 15 million, it continues to transform how travelers stay connected while abroad. The company’s offerings empower travelers with the freedom to explore without worrying about connectivity issues, reinforcing its position as the eSIM choice for millions of adventurers worldwide.

This year’s Global eSIM & Travel Report certainly sets the tone for upcoming travel trends, inviting explorations that are rich, diverse, and full of authentic experiences.