Innovative SCiQ Technology Revolutionizes Kansas Lottery Sales at Retailers

Enhancing Kansas Lottery Sales with SCiQ Technology

The Kansas Lottery is stepping into a new era of retail technology with the integration of SCiQ, an innovative solution developed by Scientific Games. This cutting-edge system aims to enhance the sales of instant scratch games while streamlining operations at various lottery retailers across Kansas.

SCiQ technology has been designed with the operational needs of retailers in mind. It optimizes efficiency, simplifies inventory management, and provides improved security for product displays. The system includes advanced digital displays that enable players to easily browse and order games, thus improving the customer experience at the point of sale.

Kansas Lottery retailers, including both independent shops and chain stores in vibrant areas such as Topeka and Wichita, have already started to see the benefits of this new technology. According to Stephen Ortiz, the Lottery's Director of Sales and Marketing, the SCiQ system not only smooths out the purchasing process for players but also significantly lightens the load on retailers. The previously manual function of maintaining game inventory has been replaced by an automated system that reports real-time data, enabling retailers to stay one step ahead.

The SCiQ system stands out in the market as the only technology specifically crafted for managing lottery categories within retail environments. Features such as fully integrated digital menu boards streamline product displays, while automated inventory management ensures that stock levels are always maintained. This capability allows store owners to make data-driven decisions based on actual sales performance and market analysis.

Ortiz notes that as word began spreading about the effectiveness of the SCiQ system, more retailers expressed interest in adopting the technology. This eagerness reflects a broader trend within the lottery industry, where modernization is key to maintaining profitability and efficiency in operations. The integration of SCiQ is seen as an essential step to meet the evolving demands of consumers and to keep up with technological advancements.

Michael Cardell, Senior VP of Americas Systems for Scientific Games, praised Kansas Lottery for their forward-thinking approach. He stated that the SCiQ system has previously demonstrated success in various U.S. markets and is now making its debut in Europe, expanding its footprint and proving its adaptability. As retailers leverage this technology, the immediate result has been a noticeable increase in instant game sales, which benefits state programs funded by lottery revenues.

In addition to the SCiQ technology, Scientific Games continues to provide the Kansas Lottery with a reliable gaming system, retailer management infrastructure, and a range of monitoring tools for game performance. Such a comprehensive suite of services enables the Lottery to effectively manage its operations while ensuring their retailers can maximize their sales potential.

Scientific Games, recognized as the largest lottery games company in the world and notably the fastest-growing lottery systems technology partner in North America, prides itself on its longstanding partnerships and commitment to innovation. The company serves over 150 lotteries in 50 countries, consistently pushing the envelope in gaming technology, analytics, and retail solutions.

As the Kansas Lottery moves forward with its modernization efforts, the SCiQ technology stands out as a pivotal development that not only boosts sales figures but also revolutionizes the customer experience and operational efficiency at retail locations. With an optimistic outlook, the Kansas Lottery is ready to embrace this new technology and the future of lottery sales.

For more details on Scientific Games and their offerings, visit Scientific Games.