Kraft Drug's New Initiative
2025-07-15 04:43:43

Kraft Drug's Involvement in the Heat Stroke Zero Project at Tokyo Big Sight

Kraft Drug Partners with Heat Stroke Zero Project



Kraft Drug Co., a company specializing in both over-the-counter and prescription herbal medicines, has announced its participation in the Heat Stroke Zero Project, an initiative led by the Japan Meteorological Society. Starting from the fiscal year 2025, Kraft Drug will be an official partner in this crucial effort aimed at reducing heat stroke cases and fatalities to zero.

This initiative aligns with Kraft Drug's mission to improve public health through effective herbal remedies. As part of this collaboration, the company will showcase its innovative product, the Summerless Jelly, at the upcoming 2025 Summer Countermeasure Exhibition, scheduled for July 23-25 at Tokyo Big Sight. The event is organized by the Japan Management Association, providing a crucial platform for raising awareness on heat-related health issues.

The Heat Stroke Zero Project, launched in the summer of 2013, aims to disseminate essential meteorological information that influences the incidence of heat stroke. It emphasizes the importance of understanding heat stroke and effective preventive measures to protect individuals from the dangers of extreme heat.

Summerless Jelly: A Convenient Solution for Heat Prevention



During the exhibition, Kraft Drug will have a dedicated corner for the Summerless Jelly at the Heat Stroke Zero Project booth. Attendees can learn more about this herbal medicine designed to combat heat stroke symptoms. Kraft Drug will also offer original merchandise to visitors who participate in a survey at the exhibit.

Event Details:
  • - Exhibition Name: 11th Summer Countermeasure Exhibition
  • - Date: July 23-25, 2025, from 10:00 AM to 5:00 PM
  • - Location: Tokyo Big Sight, East Hall 7, Ariake 3-11-1, Koto City, Tokyo
  • - Access: Approximately 7 minutes' walk from Kokusai-Tenjijo Station (Rinkai Line) and about 3 minutes from Tokyo Big Sight Station (Yurikamome)
  • - Host: Japan Management Association
  • - Entry Fee: Free (registration required through the official website)
  • - Exhibition Content: Display of herbal medicines and Summerless Jelly

About Summerless Jelly



Launched in 2021, Summerless Jelly contains a proprietary herbal formula known as Chikuyō Sekkō-tō. This unique formulation harnesses the properties of seven different herbal ingredients aimed at alleviating symptoms associated with mild heat stroke and dryness caused by high temperatures. This jelly is designed for easy consumption, requiring no water for intake, making it a practical choice for on-the-go users.

The Summerless Jelly can be taken by individuals aged seven and older and is available in a plum flavor that minimizes the characteristic bitterness often associated with herbal remedies, making it suitable even for children.

Product Details:
  • - Type: Second-Class Pharmaceutical
  • - Recommended Retail Price: ¥1,100 for a pack of four (tax included)
  • - Indications: Exhaustion, lingering cold symptoms, difficulty expectorating, possible heat sensation, intense coughing, and dry mouth related to conditions like cough, bronchitis, bronchial asthma, dryness, and mild heat stroke.

About Kraft Drug



Kraft Drug has been a pioneer in the herbal medicine field for over fifty years, consistently supporting the health and well-being of individuals living in Japan. The company provides a broad range of products from over-the-counter solutions to pharmaceuticals in a fully integrated system.

In light of the shifting societal values surrounding health, Kraft Drug is focusing on enhancing synergies between its medical and consumer divisions within the herbal products segment. This initiative, branded as 'Kraft's Herbal Medicine', is dedicated to promoting health through herbal remedies and supporting individuals in achieving their desired healthy lifestyles.

Through this project, Kraft Drug aims to inspire the Japanese population to actively reflect on their health and create a holistic, healthier lifestyle for themselves.

For more information about the Heat Stroke Zero Project, visit the official site.


画像1

画像2

画像3

Topics Health)

【About Using Articles】

You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.

【About Links】

Links are free to use.