#United States #New York #Cyber Security #Data Protection #Pure Storage

Introduction

In the face of escalating cyber threats, Pure Storage® (NYSE: PSTG) announces crucial innovations aimed at bolstering cyber resilience in organizations. At the recent Pure//Accelerate event, the technology pioneer revealed enhancements to its data storage platform designed to provide comprehensive protection against sophisticated cyber attacks while ensuring organizations remain concentrated on their business operations.

Addressing the Challenges of Cyber Defense

The prevalent method for cyber defense often involves patching together various multi-vendor solutions, which typically neglect the storage aspect. This fragmented approach creates vulnerabilities, as organizations may overlook vital threat signals hidden within their data. Pure Storage addresses these issues by integrating built-in threat detection capabilities directly into its storage environment. By proactively detecting, responding, and recovering rapidly from attacks, organizations can protect their critical infrastructure more effectively.

The Enterprise Data Cloud Architecture

A significant aspect of Pure Storage's new developments is the introduction of its Enterprise Data Cloud (EDC). This new architectural approach enables IT teams to manage a virtualized data cloud centrally. It ensures control across on-premises, public, and hybrid cloud environments, facilitating intelligent data management and governance. According to Charles Giancarlo, the Chairman and CEO of Pure Storage, an effective data architecture is vital for achieving business success through proper data management and security across the global data estate.

Active Threat Detection and Extended Threat Network

As cyber threats and ransomware attacks continue to rise, Pure Storage emphasizes that storage platforms must become integral components of security frameworks. The company is striving to create an extended-threat network that facilitates the sharing of bidirectional threat signals with its partners. By enhancing its security offerings through partnerships with industry leaders, organizations can seamlessly integrate threat detection capabilities into existing security protocols.

Integration with CrowdStrike Falcon

One of the highlights of this initiative is the collaboration with CrowdStrike. The partnership aims to bolster security in vital storage environments by utilizing Falcon Next-Gen SIEM for real-time visibility. Joint customers can anticipate automated responses that isolate systems and secure replication, thus nipping attacks in the bud before they threaten critical operations.

Collaboration with Superna

Additionally, Pure Storage has teamed up with Superna to enhance file and user monitoring, specifically to combat threats like data exfiltration. Superna's Data Security Essentials, integrated with Pure Storage's FlashArray and FlashBlade, enables quick responses to malicious activities, thereby locking compromised accounts immediately. This integration results in a sophisticated security system that not only maximizes data performance but also provides robust defenses against modern cyber threats.

Enhanced Recovery Solutions

Knowing that downtime can severely impact an organization financially, Pure Storage introduces proactive recovery technologies that adapt to individual circumstances. A new agreement with Veeam will deliver enterprise-wide visibility and automation in data recovery backed by service-level agreements. As a part of 'Cyber Resilience delivered as a Service,' the collaboration promises rapid recovery while ensuring data stays clean and secure.

Pure Protect Recovery Zones

Further expanding its recovery capabilities, Pure Storage will launch Pure Protect Recovery Zones. This feature allows automatic provisioning of clean recovery environments where testing and validating applications can occur without disrupting production. The straightforward capability to restore critical applications during incidents minimizes both operational impact and stress.

Conclusion

In the face of increasing cyber threats, Pure Storage's commitment to developing advanced cyber resilience features enhances its role in the IT landscape. By prioritizing proactive security measures and robust recovery processes, organizations can ensure they are prepared for recent cyber challenges. This integrated approach to cybersecurity not only secure sensitive data but also allows businesses to maintain focus and efficiency as they navigate an ever-evolving digital landscape.