#United States #Applied Underwriters #Omaha #Innovation Risk #MGA Platform

Applied Underwriters Launches Innovation Risk

On July 28, 2025, Applied Underwriters, under the leadership of Chairman Mr. Steve Menzies, announced the debut of its innovative platform, Innovation Risk. This new independent Managing General Agent (MGA) is designed to elevate underwriting processes, particularly in the realms of casualty, accident, and life insurance. What sets Innovation Risk apart is its commitment to advanced risk measurement through proprietary technology and cutting-edge methodologies developed over three decades of experience.

Revolutionary Underwriting Methods

Innovation Risk aims to integrate traditional insurance practices with proven, advanced approaches honed at Applied Underwriters. The platform will not only capitalize on established underwriting fundamentals but will also leverage proprietary, patented techniques that have previously generated robust outcomes within difficult lines of business. Essentially, the methodology employed by Innovation Risk has been crafted through extensive research and development, ensuring profitability and competitive advantages in the market.

Mr. Menzies highlighted that Innovation Risk will initially roll out its services within the United States and Europe, utilizing advanced predictive analytics refined over the years. The platform's performance will be bolstered by insights gained from recent developments in biotechnology and telephony data, further enriching its risk assessment capabilities.

Focused Mission and Competitive Edge

“The foundational strength of Innovation Risk lies in its capacity to accurately measure risk,” said Mr. Menzies. He emphasized that this ability provides a substantial value proposition based on long-standing insurance practices. Innovation Risk is set to position itself as a leader in proprietary insurance underwriting, with the potential to redefine standards across the industry.

The organization is the successor to the previously established United Risk, which has established a reputable standing as one of the leading MGA platforms worldwide. According to Menzies, the evolution from United Risk to Innovation Risk underscores the agility and dynamic approach of Applied Underwriters in the fields of corporate development, mergers, and acquisitions within underwriting and distribution. The commitment to innovation clearly positions these ventures as attractive pathways for investors and entrepreneurs alike.

Flexible Ownership

One of the critical advantages cited by Mr. Menzies is the flexibility afforded by private ownership. This autonomy allows Innovation Risk to tackle business challenges in unique ways that positioning as a traditional insurer might not permit. “We hold a winning formula for autonomous decision-making, which is underpinned by a culture of hard work and achievement,” he noted. The platform's mission is to cultivate the organic growth of its MGAs and Managing General Underwriters (MGUs) through tailored strategies that align with each business's specific journey.

About Innovation Risk

Innovation Risk is an internationally recognized platform focused on casualty, accident, and life insurance. Independently operated yet affiliated with Applied Underwriters, the team is committed to minimizing uncertainties through innovative solutions and robust performance. The platform proudly carries the spirit and ethos of Applied Underwriters with its emphasis on quality underwriting and distribution. Its headquarters is located at One Applied Parkway, Omaha, Nebraska.

About Applied Underwriters

Established as a global risk services firm, Applied Underwriters specializes in assisting businesses navigate uncertainty through comprehensive business services, insurance, and reinsurance solutions. Thanks to its innovative approach and solid financial footing, the company has positioned itself prominently across markets, including the US, UK, EU, and the Middle East. With its operational headquarters based in Omaha, Nebraska, Applied Underwriters continues to redefine client care standards and operational excellence in the insurance space.

For more information, visit Innovation Risk's website or Applied Underwriters.