SoftTouch™ Innovation
2025-11-14 03:44:55

Hunter Douglas Introduces SoftTouch™: A New Era in Blinds Operation

Introducing SoftTouch™ by Hunter Douglas



Hunter Douglas, a global leader in window coverings operating in over 100 countries, is set to revolutionize the blinds industry in Japan with the introduction of its innovative SoftTouch™ electric wand system. Scheduled for release on November 14, 2025, this pioneering product addresses the unrecognized needs that lie between manual and electric blind operations. By providing a seamless user experience, SoftTouch™ promises to redefine how we interact with window coverings.

Background of SoftTouch™


The development of SoftTouch™ arises from a keen observation of the market gap between traditional manual operation and modern electric systems. For years, consumers have been caught in a dilemma where the manual opening and closing of high windows and large blinds has become a tedious chore, while the complexities and costs associated with remote-controlled systems can be off-putting.

Moreover, safety concerns, especially in households with children and pets, have become increasingly prominent due to the risks associated with blind operating cords. Recognizing this disconnect, Hunter Douglas has engineered SoftTouch™, a solution to cater to these specific needs.

Features of SoftTouch™


The SoftTouch™ system boasts a unique cord-free operation that allows users to easily raise or lower the shades with a simple upward or downward flick of the sleek wand. Designed for intuitiveness, this system eliminates complex controls and is thoughtfully crafted to enhance user comfort. The wand's design incorporates magnetic connections, ensuring that in the event of excessive force or impact, it disconnects safely, thus minimizing the risk of injury or damage.

With stylish options available in white, beige, and gray, the SoftTouch™ wand measures 914mm to 1219mm in length, making it a tasteful addition to any room.

The standard operation is battery-powered, though an optional connection to an ACDC adapter is also available, granting users flexibility based on their preferences.

Enhanced Quality and Comfort


The SoftTouch™ operation is not just about ease but also enriches the overall design and safety of window coverings. Families with small children or pets can now enjoy an innovative product that prioritizes their safety while maintaining aesthetic appeal in their living spaces. This advancement in the blinds industry is not merely about providing a product; it’s about delivering a high-quality experience that enhances everyday life.

Product Specifications


  • - Compatible Products: Silhouette® Shades
  • - Operation Method: SoftTouch™
  • - Power Supply: Standard - Battery wand; Optional - ACDC Adapter
  • - Wand Colors: White, Beige, Gray

For detailed product information, visit the official Hunter Douglas website: Silhouette® Shades.

A Legacy of Innovation


Hunter Douglas has a rich history of innovation in the window covering industry, having been founded in 1919. The brand has consistently led the market with ground-breaking inventions from the first aluminum blind in 1946 to the revolutionary Duette Honeycomb Shades in 1985. Their commitment to quality, customization, and sustainability has continued to set industry standards.

In recent years, they have introduced several acclaimed electric systems, such as PowerRise® and the award-winning PowerView® in 2019. With the launch of SoftTouch™, Hunter Douglas is excited to usher in a new chapter that not only prioritizes functionality but also enhances the value and safety of window coverings. User-centric design, comfort, and security are at the heart of this new offering as the company continues to innovate and provide exceptional products for everyday living.

Find out more about Hunter Douglas and their beautiful range of window coverings on their official site.


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Topics Consumer Products & Retail)

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