Samsung's Vision for the Future of Design Unveiled at CES 2026 Tech Forum
Samsung's Vision for the Future of Design Unveiled at CES 2026 Tech Forum
On January 7, 2026, Samsung Electronics presented its influential vision for the future of design during the CES 2026 Tech Forum held at The Wynn in Las Vegas. The session, titled The Human Side of Tech: Designing a Future Worth Living, highlighted the evolving relationship between technology and human experiences, featuring insights from renowned designers including Samsung's Chief Design Officer Mauro Porcini, Karim Rashid, and Fabio Novembre.
A Shift Towards Human-Centric Design
Over the last two decades, minimalism has dominated the tech design landscape, but the panelists gathered at the forum challenged this notion, asking, What comes next? They focused on how technology can become warmer and more expressive, ultimately creating more meaningful experiences in an age increasingly influenced by artificial intelligence (AI).
Debbie Millman, who hosted the discussion, noted the current uniformity within the tech industry compared to other sectors. She stressed the need to move beyond mere specifications and functionality to consider how technology integrates into daily lives and addresses personal needs. This perspective pushes the boundaries of traditional design, inspiring a shift towards a people-first approach that embraces authenticity and warmth in design.
The Role of Technology in Everyday Life
The conversation emphasized how technology should reflect the intention and care of its creators, making it a natural fit in our interactions and environments. Mauro Porcini articulated Samsung's mission to enrich people's lives through technology that genuinely serves humanity. He underscored the brand's commitment to fostering well-being, creativity, and self-expression by creating products that enhance quality of life.
Karim Rashid echoed this sentiment, emphasizing the emotional connections we develop with everyday objects. He stated that purposeful design can lead to powerful relationships between users and the inanimate objects they choose to surround themselves with—transforming mere products into vessels of meaning and expression.
Rethinking AI Through Human Values
As the panelists delved deeper, they explored how AI could serve to push creative boundaries rather than replace human ingenuity. The discussion highlighted the idea that AI's full potential is realized only when guided by Emotional Intelligence (EI) and Human Imagination (HI). Porcini introduced a formula conceptualizing this synergy: AI × (EI + HI). He argued that by integrating EI and HI into designs, technology can become more relatable and, importantly, serve the human experience better.
Expressive Design as a Path to Meaning
The emphasis on expressive design opened up a dialogue about creating not just products but experiences that resonate emotionally with people. Fabio Novembre stated simply, Happiness is the aim of design, reinforcing that the ultimate goal of design is to chase joy and foster connections through innovation. The panelists' insights suggested a radical movement towards not just manufacturing objects but crafting experiences where emotion and identity are central.
This transformative approach in the design ethos indicates a pivot from designing mere functionality to developing emotionally resonant environments and interactions that provoke thought and inspire creativity.
Conclusion
The CES 2026 Tech Forum encapsulated a pivotal moment for Samsung and the tech industry at large. The curated discussions around design, technology, and humanity reassert the significance of connecting emotionally with consumers, reflecting the needs and aspirations of individuals. Samsung's vision strives to create a future where technology isn't just a tool but a pathway to enriching human lives—something that is genuinely worth loving.
As we move forward, Samsung continues to redefine the intersection of technology and design, potentially crafting a new era where innovation is not only smart but also deeply, expressively human.
Topics Consumer Technology）
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