Latest Insights from TikTok Shop: September 2025 Market Report in Japan
September 2025 TikTok Shop Market Report in Japan
Overview
A recent report released by Live Commerce, a subsidiary of Vector Inc. focused on TikTok commerce, provides valuable insights into Japanese market trends for the month of September 2025. This report utilizes "FastMoss," a tool for analyzing TikTok Shop commerce data developed by Beijing Youlian Technology Co., Ltd.
In July 2025, Live Commerce became the premier partner and authorized reseller of FastMoss in Japan, enabling them to begin offering these services. The ongoing report aims to furnish marketers and business owners with up-to-date sales trends and consumer behavior data from TikTok Shop.
Sales Summary
Key Metrics Comparison
Using FastMoss's category market data, here's a comparison of key metrics for September against August:
| Metric | September | August | Growth Rate |
|---|---|---|---|
| ------- | --- | -- | ------ |
| Number of Sold Products | 990,000 | 570,000 | 74% |
| Total Products Listed | 50,000 | 20,000 | 150% |
| Products with Sales | 40,000 | 10,000 | 300% |
| Number of Sales Videos | 410,000 | 430,000 | -5% |
| Live Commerce Sessions | 10,000 | 10,000 | 0% |
Sales Quantity Comparison
| Metric | September | August | Growth Rate |
|---|---|---|---|
| ------- | --- | -- | ------ |
| Total Units Sold | 986,000 | 560,000 | 76% |
| Products with Sales | 40,000 | 13,000 | 208% |
| New Products Introduced | 99,000 | 369,000 | -73% |
| Average Sales Price | ¥2,107 | ¥2,156 | -¥49 |
Estimated GMV for Japan Market
The estimated Gross Merchandise Value (GMV) for September is approximately ¥2.07 billion, showing a slight deceleration in growth from August’s dramatic increase of 201%. The GMV growth rate stands at 73%, indicating sustained market expansion:
- - July: Approx. ¥400 million
- - August: Approx. ¥1.2 billion (201% Growth Rate)
- - September: Approx. ¥2.07 billion (73% Growth Rate)
Top Price Ranges for Best-Selling Products
Analysis of average product price ranges reveals the following:
| Rank | September Avg Price | August Avg Price |
|---|---|---|
| -- | ----- | ------ |
| 1 | ¥1,000 - ¥1,500 (20.7%) | ¥1,500 - ¥2,000 (23.86%) |
| 2 | ¥1,500 - ¥2,000 (18.41%) | ¥2,000 - ¥3,000 (21.83%) |
| 3 | ¥2,000 - ¥3,000 (18.55%) | ¥1,000 - ¥1,500 (16.96%) |
While the price ranges remain relatively stable, a slight decline in average sales price is noted.
Category-wise Top Selling Products
| Category | September Sales | August Sales | Growth Rate |
|---|---|---|---|
| ------ | ---- | --- | ------ |
| Personal Care & Beauty | 207,000 | 127,000 | 63% |
| Smartphones & Digital Devices | 155,000 | 126,000 | 23% |
| Toys & Hobbies | 131,000 | 62,000 | 111% |
| Food & Beverages | 86,000 | 46,000 | 87% |
| Women's Fashion | 80,000 | 30,000 | 167% |
Routes of Sale
Sales routes are dominated by:
- - Live Commerce (74% growth from the previous month)
- - Video (112% growth)
- - Product Cards from other sources (44% growth)
Ranking of Best-Selling Products and Stores
Dominating the top sales ranks across various categories, the most lucrative sectors remain:
- - Beauty & Personal Care
- - Digital Devices
- - Toys & Hobbies
Conclusion
The TikTok commerce analysis tool "FastMoss" provides insights into trending products, sales performance, and more. With a user base exceeding two million globally, it assists companies in developing marketing strategies based on TikTok Shop data across various regions, primarily in China, the USA, and Southeast Asia.
For more information about FastMoss and its subscription plans, please visit their official site:
FastMoss Pricing
Basic Plan starts at ¥5,600/month, Pro at ¥7,200/month, and Ultimate at ¥10,000/month. Furthermore, promotional offers include discounts and free trials for interested participants.
Contact Information
For inquiries regarding service details or assistance, please reach out via the following contact details:
- - Company Inquiries: Contact Us
- - FastMoss Support: [email protected]
Company Overview
Company Name: Live Commerce Inc.
Address: 4-15-1 Akasaka, Minato-ku, Tokyo
Established: April 2025
Representative: Yuuki Mori
Capital: 50 million yen
Business Activities: TikTok Shop operations, live commerce, casting services, and cross-border e-commerce.
Topics Consumer Technology）
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