#Japan #Minato #Spider Labs #GMO NIKKO #Digital Ads

Overview of the Upcoming Webinar on Digital Advertising Guidelines

In a rapidly changing digital landscape, understanding and adhering to advertising guidelines is critical for businesses. On July 23, 2025, Spider Labs will offer an on-demand version of their insightful webinar titled, "Deciphering the Guidance for Advertisers: Towards Healthy Digital Advertising Operations," originally co-hosted with GMO NIKKO. This webinar was highly acclaimed, prompting Spider Labs to provide the archived session for those who missed it.

Purpose and Importance of the Webinar

The Japanese Ministry of Internal Affairs and Communications introduced a pivotal guideline in June 2025, aimed at promoting appropriate and effective digital advertising practices. This guideline addresses crucial issues such as ad fraud, which remains a significant concern for advertisers and stakeholders in the digital marketing sphere. During the webinar, attendees can expect a thorough exploration of the guidelines as well as actionable strategies for combating ad fraud and enhancing advertising transparency.

Learning Outcomes

Through this webinar, participants will gain:

• - An in-depth understanding of the Ministry's guideline for effective digital advertising operation.
• - Insights into the latest trends and risks associated with ad fraud.
• - Practical measures to enhance transparency and reliability in advertising.
• - Knowledge from case studies shared by industry experts, providing actionable insights that can be utilized immediately.

Event Details

• - Date: July 23, 2025
• - Time: 14:00 - 15:00 (JST)
• - Format: Online (Free to Attend)
• - Target Audience: Marketing professionals within advertising companies, agency representatives, and digital advertisers.
• - Organizer: Spider Labs
• - Co-Host: GMO NIKKO

Interested participants can register through the following link: Webinar Registration.

Testimonials from Previous Webinar Participants

Feedback from participants in the original webinar reflects the significant value it provided:

• - "I am relatively new to digital advertising, so it was very helpful to have fundamentals explained alongside complex topics like ad fraud."
• - "The summaries of the Ministry's guidelines were clear, leading to a deeper understanding on my part."
• - "This webinar reaffirmed my role as an agency representative, emphasizing the need to convey concrete strategies to our clients regarding advertising delivery."

This webinar has received accolades from a diverse audience ranging from beginners in advertising to seasoned practitioners, making it a must-attend for anyone looking to deepen their understanding and implementation of the guidance for healthy digital advertising practices.

About the Hosts

Spider Labs: A leading company in Japan focused on eliminating wastage in advertising expenditures and supporting a healthier digital advertising market through their expertise in ad fraud prevention tools, such as Spider AF. They offer solutions for various forms of digital advertising fraud, including brand safety measures, fake lead prevention, and resale issues.

GMO NIKKO: As part of the GMO Internet Group, this comprehensive marketing support company leverages cutting-edge technology, including AI, to develop services that help advertisers achieve branding and enhanced customer loyalty while maximizing media revenue. They are renowned for their effective support in ad operations that balance transparency and efficiency, particularly from the advertiser's risk management perspective.

Related Event: Discussion on Advertiser Responsibilities

Following the launch of the guidance, a live event will be held on July 28, 2025, titled, "Advertiser's Responsibilities and Choices: How to Respond to the Ministry's Guidance." This important gathering will see public officials, industry figures, and advertisers discussing practical responses to the guidance and it serves as a crucial platform for actionable insights. Media representatives are also welcome to cover this event.

• - Date: July 28, 2025
• - Time: 17:00 - 19:30
• - Venue: Toranomon Hills Forum, Minato City, Tokyo
• - Capacity: 100 participants (Free with pre-registration)

For offline attendance, you can find more details and register at: Event Registration. For those preferring online viewing, registration can be done here: Online Viewing Registration.

Conclusion

This webinar and its related events are pivotal for all stakeholders in the digital advertising ecosystem, providing essential knowledge and practical strategies in line with newly established governmental guidelines. As the digital advertising space continues to evolve, staying informed and equipped will be critical for success and compliance in upcoming years.