#Japan #Shizuoka #Yoshikei #Balance 400 #Low Sodium

Embracing a Healthy Lifestyle with Yoshikei's Balance 400

Every month on the 17th, Japan celebrates ‘Low-Sodium Day.’ In a society where high salt intake is commonplace, Yoshikei Group, headquartered in Shizuoka City, has been taking strides to promote flavorful yet healthier eating habits. Their flagship meal kit series, ‘Balance 400,’ launched in October 2013, has now hit a remarkable milestone by surpassing 37 million meals sold as of April 2025.

Understanding the Sodium Intake Challenge

According to Japan's Ministry of Health, Labour and Welfare, recommended daily sodium intake is typically set at under 7.5g for men and under 6.5g for women. Yet, data from the National Health and Nutrition Survey revealed that the actual average intake in 2023 was 10.7g for men and 9.1g for women, highlighting a concerning gap of about 3g from recommended levels. Even more alarmingly, a survey conducted by Yoshikei indicated that over 30% of respondents are conscious of their sodium intake, suggesting that many are unaware of the excess they may consume.

Introducing 'Balance 400' and Its Unique Features

One of the standout offerings from Yoshikei is the ‘Balance 400’ menu. Each meal kit prioritizes the following key health metrics:

• - Weekly average sodium intake of less than 3.2g.
• - Calories per meal capped at 400 kcal.
• - Half of the daily recommended vegetable intake is included in one meal.

Typically, the meal structure comprises one main dish and two side dishes. This thoughtful combination cleverly utilizes seasonings and emphasizes vegetables, ensuring that even a low-sodium meal is satisfying and enjoyable.

Menu Variability and Satisfaction

An essential strength of the ‘Balance 400’ menu is its variety. The recipes are designed to eliminate the monotony often associated with low-sodium diets, making it easier for individuals to adhere to a healthier eating lifestyle without feeling deprived. By integrating diverse flavors and textures, these meals do not compromise on enjoyment.

Yoshikei: A Leader in Meal Kit Delivery

For nearly five decades, Yoshikei Group has dedicated itself to adapting menus to evolving lifestyles, solidifying its position as a pioneering force in meal kit delivery services across Japan. Their commitment to excellence has landed them several awards, including the prestigious Environment Minister's Award for the initiative to minimize delivery re-tries, as part of the 'COOL CHOICE LEADERS AWARD 2018.' Furthermore, Yoshikei has consistently topped the sales rankings in the food delivery sector, securing the number one position for 16 consecutive years as reported in the Japan Distribution Industry Newspaper.

In September 2023, they received accolades for their eco-friendly service model, award recognition from the Japan Food Newspaper’s Safety and Environmental Contribution Prize. Moving forward with intention, they are also proud of winning the Mother’s Selection Award in November 2023, as a top choice for parenting households. Most recently, the Yoshikei Group was honored with the Chairperson’s Award for reducing food waste, a testament to their efforts in supporting sustainable practices throughout their 50-year journey.

With a vision to provide ‘joyful dining experiences and brighter homes,’ the Yoshikei Group remains committed to ensuring safety, satisfaction, and deliciousness as they serve healthy, easy-to-make meal options.

Yoshikei Group Company Overview

• - Company Name: Yoshikei Development Co., Ltd.
• - Headquarters Location: 1-8-30 Kuniyoshida, Suruga-ku, Shizuoka City, Shizuoka Prefecture
• - Representative Director: Keigo Hirano
• - Website: Yoshikei Official Website
• - Social Media: Instagram, X, Facebook

As the need for healthier dietary options continues to rise, Yoshikei's commitment to providing convenient, nutritious, and delicious meals sets a benchmark for meal kit delivery services in Japan and beyond.