#Japan #Tokyo #S Holdings #JAPAN Live Commerce #LIVE MONSTER

S Holdings and Japan Live Commerce Association Unite to Launch 'LIVE MONSTER'

In a move to revolutionize the live commerce landscape, S Holdings Co., Ltd., based in Shinagawa, Tokyo, in collaboration with the Japan Live Commerce Association, is set to introduce a training program dubbed 'LIVE MONSTER' by the end of 2026. Under the leadership of CEO Enyon Jin, the program aims to cultivate skilled live commerce professionals capable of navigating the evolving marketplace.

Growth in the Live Commerce Market

With platforms like TikTok Shop catalyzing the expansion of the live commerce sector, there is an increasing demand for individuals who possess the essential skills to effectively sell products online. Gone are the days when simply gathering an audience or showcasing products sufficed. Nowadays, live commerce demands a nuanced understanding of the products, as well as the ability to engage and communicate with viewers to drive purchases.

Moreover, as companies delve into live commerce, it has become evident that success is rooted not just in sales, but also in planning, scriptwriting, livestream management, and data analytics. To address these market shifts, 'LIVE MONSTER' will provide the necessary training to breed immediate, skilled professionals in the live commerce domain.

Not Just Influencers: Training Trusted Sales Professionals

The objective of 'LIVE MONSTER' extends beyond merely developing influencers with high follower counts. The program seeks to nurture professionals who deeply understand products and can convey their appeal in their own words, forging connections with audiences that lead to purchases. It aims to create trusted live commerce figures whom businesses are eager to rely on for their sales efforts.

Participants will gain insights not only into presentation skills for livestreaming but also into sales strategies, customer engagement, data analysis, and compliance management. This comprehensive skill set will empower them to turn live commerce into a legitimate career.

Hands-On Curriculum Emphasizing Practical Skills

The training comprises 26 sessions, designed to be interactive and practice-oriented. Participants won't just absorb theoretical knowledge; they will engage in exercises simulating real live commerce scenarios.

Curriculum Overview

1. Product Understanding
2. Script and Sales Design
3. Performance and Presentation
4. Comment Handling and Customer Service
5. Data Analytics and KPI Improvement
6. Legal and Expression Management

The program will integrate lectures, assignments, live performance simulations, and feedback to enhance participants' real-world competencies through repetitive cycles of 'speaking', 'selling', and 'reflecting'.

Small Class Size for Tailored Learning

The initial cohort will consist of just 20 participants. This small group size underscores the program's commitment to personalized learning, allowing each individual to identify their strengths and challenges while mastering the skills vital for live commerce.

Targeted participants include creators aiming for monetization through TikTok Shop, sales staff, corporate e-commerce and marketing personnel, and those already involved in live streaming who wish to advance their careers in the live commerce sector.

Certification for Skill Visibility

To validate and showcase the skills acquired during the course, 'LIVE MONSTER' will introduce a certification system. This system will evaluate the essential knowledge and practical abilities required for live commerce against established benchmarks, not only fostering the participants' growth but also serving as a resource for companies in their talent selection processes.

The initiative aims to visualize skilled professionals in live commerce, thereby enhancing collaboration between businesses and live commerce experts as the sector continues to grow.

Expanding Opportunities Post-Graduation

The skills obtained through 'LIVE MONSTER' will open doors to a variety of career paths beyond simple live streaming appearances. Graduates may find opportunities in corporate live commerce projects, livestream planning and management, scriptwriting, and e-commerce and marketing tasks.

By nurturing individuals who excel in the comprehensive scope of live commerce—from planning and executing campaigns to driving sales—the program will actively support businesses integrating live commerce into their strategies.

From Viewers to Sellers

The evolution of live commerce is altering consumer behavior from passive viewing of videos and products to active participation where potential buyers engage with hosts to learn about products and make purchases in real-time. To further cultivate this market, professionals who can understand products, effectively communicate their value, and foster relationships with customers are essential.

Through 'LIVE MONSTER', S Holdings aspires to establish live commerce not merely as a fleeting trend but as a robust new avenue for companies to engage with consumers.

In this shift from 'viewing' to 'selling', the program will produce specialists who will champion the growth of Japan's live commerce sector, driving it towards unprecedented heights.

Course Overview of 'LIVE MONSTER'

• - Course Name: LIVE MONSTER Training for Live Commerce Professionals
• - Launch Date: By the end of 2026
• - Sessions: 26 in total
• - Tuition Fee: Approximately ¥498,000 (excluding tax)
• - Target Audience:

- Creators aiming for monetization via TikTok Shop
- Corporate e-commerce and marketing personnel
- Sales staff and live streamers seeking career advancement in live commerce.

Curriculum Highlights

• - Product understanding
• - Script and sales design
• - Presentation and performance
• - Customer engagement and comment handling
• - Data analysis and KPI improvement
• - Legal and compliance issues

Practical Components

• - Lectures, assignments, live performance simulations, and feedback sessions
• - Certification system for post-course skills validation

About the Japan Live Commerce Association

The Japan Live Commerce Association was established to advance Japan’s live commerce industry to global standards, facilitating connections and learning opportunities among players in the field.

For inquiries and further information, please contact:
Japan Live Commerce Association
Attn: Yura
Tel: 03-6438-9561
Email: [email protected]
Official Website: Japan Live Commerce